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Introducing the Consumer Products Industry

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Unit 1

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Getting to Know the Consumer Products Industry

4 Lessons

23 mins

After completing this unit, you will be able to:

  • Define industry characteristics, challenges, and opportunities faced by a business in the Consumer Products industry.
  • Examine the value chain of the Consumer Products industry and how business models are evolving.
  • Identify differentiating business processes and activities that are part of the value chain for the Consumer Products industry.
  • Analyze key trends impacting the Consumer Products industry that are driving change and transformation.

Record of Achievement

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Introducing the Consumer Products Industry

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