Name: Creating Value for the Consumer Products Industry
Uploaded: 2024-11-18
Duration: 417 s
Description: This video describes how SAP helps clients in the Consumer Prodcuts industry address industry challenges, navigate market trends, and enhance business models to promote growth and sustainability.

<p>about your learning experience to help us improve.</p>

You've completed

cleanFiles/bookmap_Introducing_the_Consumer_Products_Industry_en-US_learning-sap-com_lsc-prod.zip (MMCP-DROPZONE) - 2024-12-20T12:59:37.000Z

Explaining How SAP Creates Value for the Consumer Products Industry

<div id="content"><p tabindex="0">This video equips you with the knowledge and tools to transform products, services, and IT operations while staying competitive. We cover key trends shaping the Consumer Products industry and SAP's best-of-suite solutions for the Consumer Products industry value chain.</p><div class="note"><div class="noteTitle"><span class="noteIcon"><img title="Note" src="/icons/note.svg"></span><span class="noteTitleText">Note</span></div><div class="noteBody"><p tabindex="0">SAP employees and official SAP Partners can download <a target="_blank" href="https://dam.sap.com/mac/app/p/pdf/asset/preview/Vjf5Tv4?ltr=a&amp;rc=10&amp;doi=SAP1002739">the slide deck</a>.</p></div></div><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_t5p5b6l4"></div></div><div class="parentsection"><div class="section"><div tabindex="0"><h3>Lesson Summary</h3></div><ul style="list-style-type:disc"><li tabindex="0"><p tabindex="0"><strong>Understanding and addressing industry challenges</strong>: SAP engages with industry executives to understand and address key challenges like improving margins, achieving financial efficiency, engaging consumers effectively, and adding new market routes.</p></li><li tabindex="0"><p tabindex="0"><strong>Navigating market trends</strong>: The industry is experiencing trends like inflation, brand acquisitions and divestitures, and sustainability and supply chain volatility, which SAP aims to navigate effectively for its clients.</p></li><li tabindex="0"><p tabindex="0"><strong>Enhancing business models and supply chain management</strong>: SAP helps clients grow through new business models, smooth out supply chain volatility, and enhance sustainability efforts, ensuring continuous growth and environmental stewardship.</p></li><li tabindex="0"><p tabindex="0"><strong>Investing in growth and sustainability</strong>: SAP invests in revenue growth management, direct-to-consumer omnichannel capabilities, and sustainable product design to help clients optimize their business operations and meet environmental regulations.</p></li></ul></div></div></div>

SAP Value Creation for the Consumer Products Industry

Introducing the Consumer Products Industry

This video describes how SAP helps clients in the Consumer Prodcuts industry address industry challenges, navigate market trends, and enhance business models to promote growth and sustainability.

Creating Value for the Consumer Products Industry

Hi, in this video, we will share how SAP helps the world's leading brands become best-run companies. We're thrilled to have leading brands of this industry as customers, and are excited to share with you the innovations that we offer to the industry. The objective of today's presentation and video is to give you an idea of how we present SAP to the industry. Take a look at the video. Take a look at the materials. But more importantly, when you get in front of your customers, make them your own. Have fun with the presentations and always strive to help our customers grow and succeed. So without further ado, let's go in and share with you how we position SAP to the industry. We are thrilled to be the leading provider of capabilities and solutions for the consumer products industry. Every day, we engage with industry executives and industry colleagues to understand what the goals, objectives, priorities, challenges, and opportunities are in the industry. We hear things like, how do I improve the margin within my company? How do I improve both the top line and bottom line? And how do I improve the bottom line without just taking price increases? How can I be more efficient and more effective? How do I engage with consumers and customers to meet them in their moments of needs? The customers and consumers are always evolving and changing. So how do I be flexible to adapt to the new channels they end up buying from and through? How do I become flexible, agile, nimble, and resilient by leveraging a network of co-packers, co-manufacturers, 3PLs to be successful? How can I easily add new routes to market to achieve the goals and aspirations of my customers and consumers? And how do I transform digitally? How do I put in the right processes, systems, and capabilities to help provide me visibility across my enterprise so that I can serve my customers and consumers continuously without disruption? These are the challenges and the questions that we hear over and over again. And we're regularly researching and listening to the analyst groups and the CEOs and CFOs about what they're talking about in the industry. So if we look at the challenges and trends and opportunities within the industry, we hear things like inflation continues to be a problem with the industry. Fortunately, it's starting to moderate some, but we know it's been a huge challenge in the last year or two. We see and observe every month that our customers are not only acquiring new brands and new companies to help them grow, but they're also divesting non-core brands and spinning them off to other companies or to other customers. We also understand that there's been an immense volatility within the supply chain. So how do we help our customers smooth out the supply chain volatility and bring predictability and visibility back into the marketplace? How do I grow through new business models and help our consumers achieve new experiences, the ones that they're looking for? And how do I become sustainable? To help grow sustainably on a continuous basis while being a good steward of the environment. These are the current business trends and challenges that we're seeing. And here's where SAP is helping our customers grow. We're investing in capabilities to help in the revenue growth management and trade promotion management space, to optimize revenue, to optimize pricing, and to optimize assortment and bring capabilities and solutions to market that meet their consumers. We're also investing heavily in the direct-to-consumer, omnichannel, and what we're now calling channel-less commerce capabilities. Being able to orchestrate and order from whatever it comes in, end-to-end, throughout the value chain. We also want to make sure that we're helping our customers support their sustainability needs, providing capabilities and insights to help them design new products and design new packaging using recycled materials and from a product perspective with ethically sourced materials, giving the consumers the trust and transparency. And by the way, governmental entities are now making sure that the companies that within their jurisdiction are good stewards of the environment, but they're also enforcing plastic taxes. So as a consumer packaged goods company, I need to know what my liabilities are. We at SAP are helping not only make intelligent choices in the design of products, but also helping them understand what their liabilities are to the governmental entities. So these are some of the areas that we're focused in on. So you know, as an organization, we continue to strive to make sure we understand where the issues are within the industry and provide that full end-to-end visibility. We like to call it enterprise planning. We like to call it full value chain planning because only a company like SAP can provide the integrated end-to-end business processes to help leading CPG companies thrive and survive for the future. Let's take a look at an example. If we think about from the conception of a new product with product innovation through identifying what should go into that product, how it should be formulated, what consumers it's going to serve. Once we get that down, then we've got to manufacture the product. So we think about from your conception with product innovation to reality with manufacturing. Then once it's produced, we need to get it into the supply chain for delivery to our customers and consumers. Then we've got to make sure we have the right marketing and customer experience and sales experience to help make sure that those products are promoted properly and delivered properly to the end consumers. SAP brings the full end-to-end business process together through our digital core. And unlike any other company in the world, we are uniquely positioned to do this. And we have many companies and customers that work with us every day to help deliver products seamlessly from an end-to-end perspective. This concludes part one. Let's look at these business capabilities in more detail in the second part of this session. Thank you for watching.