Name: Identifying Key SAP Solutions for the Consumer Products Industry
Uploaded: 2024-11-18
Duration: 442 s
Description: This video describes the business capabilities of SAP solutions for the Consumer Products industry.

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Identifying Key Capabilities of SAP Solutions for the Consumer Products Industry

<div id="content"><p tabindex="0">In this video, you look at the business capabilities of SAP for the Consumer Products industry in more detail.</p><div class="note"><div class="noteTitle"><span class="noteIcon"><img title="Note" src="/icons/note.svg"></span><span class="noteTitleText">Note</span></div><div class="noteBody"><p tabindex="0">SAP employees and official SAP Partners can download <a target="_blank" href="https://dam.sap.com/mac/app/p/pdf/asset/preview/Vjf5Tv4?ltr=a&amp;rc=10&amp;doi=SAP1002739">the slide deck</a>.</p></div></div><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_30tos2p3"></div></div><div class="parentsection"><div class="section"><div tabindex="0"><h3>Lesson Summary</h3></div><ul style="list-style-type:disc"><li tabindex="0"><p tabindex="0"><strong>Product innovation</strong>: SAP supports recipe development, product and portfolio management, and compliance, helping companies speed up product development and reduce time to market by understanding consumer demand and sentiment.</p></li><li tabindex="0"><p tabindex="0"><strong>Manufacturing</strong>: SAP's cloud-based digital manufacturing system allows for quick product creation, efficient production line switching, and early issue detection, minimizing downtime and improving efficiency and margins.</p></li><li tabindex="0"><p tabindex="0"><strong>Supply chain</strong>: SAP provides advanced integrated and collaborative supply chain planning, ensuring effective production capacity planning and timely product delivery.</p></li><li tabindex="0"><p tabindex="0"><strong>Marketing</strong>: SAP helps customers manage marketing budgets and track spending efficiently with tools like SAP Analytics Cloud. SAP Analytics Cloud helps customers adapt to new drivers, such as retail media networks, and offers digital commerce solutions that provide direct-to-consumer options.</p></li><li tabindex="0"><p tabindex="0"><strong>Sales and customer experience</strong>: SAP's solutions for retail execution, trade promotion management, and customer feedback tracking ensure product availability and compliance at store levels, providing real-time visibility to retailers, manufacturers, and key account managers.</p></li></ul></div></div></div>

Key Capabilities of SAP Solutions

<div id="content"><p tabindex="0">You can find more learning assets on the <a target="_blank" href="https://learning.sap.com/browse/industries">Industry Learning Pages on learning.sap.com</a>.</p><p tabindex="0">SAP employees and official SAP Partners can access the following extra resources:</p><ul style="list-style-type:disc"><li tabindex="0"><a target="_blank" href="https://dam.sap.com/mac/u/a/Vjf5Tv4?rc=10&amp;doi=SAP1002739">SAP for Consumer Products - Empowering Your Growth Ambitions</a></li><li tabindex="0"><a target="_blank" href="https://dam.sap.com/mac/app/p/pdf/asset/preview/vtFvRPy?ltr=a&amp;rc=68&amp;doi=SAP814408">RISE with SAP for Consumer Products - Accelerating Digitalization</a></li><li tabindex="0"><a target="_blank" href="https://dam.sap.com/mac/app/p/pdf/asset/preview/8Kxqxnu?ltr=a&amp;rc=68&amp;doi=SAP1080309">L1 SAP Business AI in Industries Edition Customer Products</a></li><li tabindex="0"><a target="_blank" href="https://content-discovery.int.sap/explore?mediaTypeIds=IVJ&amp;categoryItemIds=industry_22197834566642743784643">Industry Value Journeys on Content Discovery</a></li><li tabindex="0"><a target="_blank" href="https://partneredge.sap.com/en/welcome.html?pexpRequestedURL=%2Fen%2Fsolution%2Fconsumer-products%2Fabout.html">SAP for Consumer Products on SAP Partner Portal</a>: Stay up to date and explore solutions, tools, and further assets, including:<ul class="second1" style="list-style-type:circle"><li tabindex="0">Roadmaps</li><li tabindex="0">Sales plays</li><li tabindex="0">Interactive value journeys</li><li tabindex="0">Customer stories and more</li></ul></li></ul></div>

Related Resources

Introducing the Consumer Products Industry

<div><p>This video describes the business capabilities of SAP solutions for the Consumer Products industry. </p></div>

Identifying Key SAP Solutions for the Consumer Products Industry

Welcome to the second part of this session. In this session, we will look at the business capabilities of SAP for consumer products in more detail. Let's talk about product innovation. Product innovation from recipe development, product and portfolio management, making sure the products are in compliance with all the regulations necessary through enterprise product development and recipe development. We've got the full capability to help identify, design, and define a new product. We've got great customers leveraging our capabilities like Swiss Perfection in this particular case. And what we're doing is we're helping in the new product innovation, the new product development process to help collapse the time to market of a new product for maybe months down to weeks. And that helps get the new product to market quicker by sensing demand, sensing consumer sentiment, and meeting that consumer desire, getting that product out that meets their goals and objectives very quickly. Again, based on sensing consumer sentiment. Let's talk about manufacturing. We now have world-class cloud-based digital manufacturing capabilities that helps us very quickly formulate a new product and then push it out to the manufacturing floor for production. And lines can be changed over very quickly and efficiently. Leveraging key capabilities with machine learning, with automated routines, and by sensing the manufacturing line and the product line, the packaging line, to understand if there are any issues that may be arising within it, so we can correctively fix those issues, so we have near zero downtime and 100% uptime. It might not be realistic, but as close to 100% uptime as possible to keep the lines running. That goes back to how we can continue to improve margins within our company without taking prices by being more efficient on the production line and the manufacturing facilities. We've got great customers like Ajinomoto that are leveraging our capabilities for that as well. Let's talk about supply chain. SAP does supply chain better than anyone else in the world. We've got integrated business planning. We've got intelligent collaborative supply chain planning. bringing the business networks into play. We're tying that into the end-to-end enterprise. For example, if I create a promotion for a customer, promotion includes both a baseline forecast, term business, everyday business, and a promotional upload forecast. We're feeding that forecast into our integrated business planning solution, which then helps make sure that we've got the right production capacity, and then we plan our supply chain and logistics properly so that we can make sure we're on time and full to the shelves meeting customer and consumer demand, and we're world class, and companies like DMK Group are examples of leading global companies that are leveraging our supply chain capabilities. In marketing, we've traditionally marketed at the store level via trade promotions, via circulars, via displays, price promotions, etc. However, retail media networks have come on very strongly over the last couple years, and it's a major driver of marketing capabilities. So we need to make sure that as we're planning our marketing budgets, that we take that into consideration. And whether it's consumer and advertising or trade and revenue growth management spending, we want to make sure that we're planning our marketing budget and we're leveraging world world-class solutions like our marketing budget management capabilities built on top of SAC, part of BTP, part of the business technology platform to help our customers understand where their marketing spend is going. Mars is helping with customer preferences, consumer preferences, same with customer data platform and the list goes on. We're bringing world-class digital commerce capabilities to the CPG industry. It's changed so much over the last few years with direct-to-consumer, engaging with marketplaces like Amazon and Alibaba, in addition to traditional channels. Modern trade and traditional channels with trade promotion management. We've got world-class capabilities to help our customers achieve success like Freudenberg. So last but not least, let's talk a little bit about sales and customer experience. Whether it's going to market with retail execution, going to market with trade promotion management and revenue growth management, customer sales and service, we have leading capabilities that our customers are using every day to ensure that their routes to market are achieved successfully, that the product is on the shelf, that the promotions are in compliance at the store level. We're ensuring that compliance all the way from the planning process at headquarters down to the individual store level and shelf and providing that feedback back to the retailers about what the compliance levels are and making sure that the manufacturer and the key account managers have the right visibility and almost near real time about what's happening at the store level. And Frucore is a great example of a company that's leveraging these capabilities. We're here to help our customers meet the needs of their business today, but also make sure they're future proof and make sure we've got the right needs for the future. To help them with next generation cloud-based platforms, to help them accelerate time to value with pre-configured industry best practices. Because of our depth of breadth of industry expertise and our customer councils that bring innovative ideas to us, we bake in best practices and our solutions that allow our customers to leverage and become best run almost out of the box. We provide great insights to actions to power real-time insights and visibility. We've got an amazing business platform with S4-HANA, with the business networks, with the business technology platform, and our cloud-based solutions built on RISE to help us or leveraging RISE to help us serve our customers in their moments of needs. We focus on the business value. We focus on the key drivers that help them become best-run companies. We've got great resources to help you understand what our capabilities are. Take a look at the Consumer Products Experience Center and go out and look at the S4 HANA trial capabilities. We are here to help you tell the SAP and consumer product stories. Please leverage the industry business unit, the industry executive advisors, and industry value advisors in your region and around the world. And most of all, have fun with your customers. Have fun and great selling. Thanks for the time.