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Identifying Key Capabilities of SAP Solutions for the Media Industry

<div id="content"><p tabindex="0">In this video, you will look at the business capabilities of SAP for the Media industry in more detail.</p><div class="note"><div class="noteTitle"><span class="noteIcon"><img title="Note" src="/icons/note.svg"></span><span class="noteTitleText">Note</span></div><div class="noteBody"><p tabindex="0">SAP employees and official SAP Partners can download <a target="_blank" href="https://dam.sap.com/mac/u/a/BoZbyn6?rc=10&amp;doi=SAP942235">the slide deck.</a></p></div></div><div class="kalturaVideoLessonWrapper"><div aria-label="" class="kalturaVideoLessonContainer" data-testid="video" id="1_jky264no"></div></div></div>

Key Capabilities of SAP Solutions for the Media Industry

<div id="content"><p tabindex="0">This lesson explores the detailed business capabilities of SAP for the Media industry, focusing on the end-to-end media value chain including content creation and development, personalized media experiences, distribution, and content monetization.</p><ul style="list-style-type:disc"><li tabindex="0"><strong>Content Creation and Production:</strong> Real-time visibility and control over production spend enable greater fiscal discipline, ROI-focused content investment, and efficient management of projects, resources, and financials.</li><li tabindex="0"><strong>Personalized Media Experience:</strong> SAP helps deliver relevant content to audiences, fostering deeper relationships from the unknown consumer to an advocate, and maximizing customer lifetime value.</li><li tabindex="0"><strong>Content Distribution and Monetization:</strong> A centralized IP view is essential for maximizing content value. Understanding and managing content rights and profitability across various media sectors is crucial. The SAP S/4HANA Solution for Rights and Royalty Management provides transparency into content rights and availabilities.</li><li tabindex="0"><strong>Finance Transformation:</strong> A unified financial platform supports fast decision-making and financial profitability insights. SAP's solutions help media companies adopt new revenue models and make agile adjustments to constantly changing conditions, fostering growth and operational efficiency.</li></ul><p tabindex="0">In summary, SAP encapsulates industry best practices within its end-to-end media value chain to help media companies run successful businesses.</p></div>

Lesson Summary

<div id="content"><p tabindex="0">You can find more learning assets on the <a target="_blank" href="https://learning.sap.com/browse/industries">Industry Learning Pages on learning.sap.com</a>.</p><p tabindex="0"></p><p tabindex="0">SAP employees and official SAP Partners can access the following additional resources:</p><ul style="list-style-type:disc"><li tabindex="0"><a target="_blank" href="https://dam.sap.com/mac/app/p/pdf/asset/preview/BoZbyn6?ltr=a&amp;rc=68&amp;doi=SAP942235">SAP for Media - Midmarket Positioning</a></li><li tabindex="0"><a target="_blank" href="https://dam.sap.com/mac/app/p/pdf/asset/preview/MWzV1Fb?ltr=a&amp;rc=68&amp;doi=SAP1032251">RISE with SAP for Media - Accelerating Digitalization</a></li><li tabindex="0"><a target="_blank" href="https://dam.sap.com/mac/app/p/pdf/asset/preview/bhoFRhG?ltr=a&amp;rc=68&amp;doi=SAP1080101">L1 SAP Business AI in Industries Edition Media</a></li><li tabindex="0"><a target="_blank" href="https://content-discovery.int.sap/explore?mediaTypeIds=IVJ&amp;categoryItemIds=industry_46151026338704711996502">Industry value journeys on Content Discovery</a></li></ul></div>

Related Resources

Introducing the Media Industry

Identifying Key Capabilities of SAP Solutions for the Media Industry.mp4

Welcome to the second part of this session. In this session, we will look at the business capabilities of SAP for media in more detail. The E2E media value chain covers content creation and development, personalized media experience, distribution, and content monetization. Content creation and development covers steps that require to collect costs associated for new content, for example, a series, or a movie, or a follow-on season for existing series, or a publication, book, assessment, or any type of content. Personalized media experience: By understanding audiences and consumers and targeting relevant content including advertising to them, you can deliver a more personalized and compelling media experience, creating a deeper relationship through the customer journey from unknown to advocate. Distribute and monetize content: A centralized view of the IP owned by the organization is crucial to maximizing content value. It's important to understand the rights of your entire content library and which assets are available for exploitation. Content monetization: A robust technology infrastructure can help you manage content performance, how much revenue is driven by content type, series, movie, book, publication, assessment, and be able to manage their content profitability by content type. Let's look at these business capabilities in more detail. Content creation and production: Content production costs have risen significantly with real-time visibility into production spend and the ability to control and forecast that spend. Our customers can exercise greater fiscal discipline and invest in content and production that provides the greatest return. Some of our customer priorities are: Manage projects, resources, and financials tightly and with full visibility. Leverage project templates to capture production costs. Manage titles, attributes, and title hierarchy across series, seasons, and episodes. Media consumers have a vast number of choices on how they choose to spend their money and attention. We live in a world where nearly everyone is a content creator, where the volume of new content is at a level never seen before. Reaching the consumer with the right content, where and how they want to consume it, is a competitive differentiator from unknown to known, and from subscriber to fan. We can help you to engage with your consumers through their media experiences, to maximize customer lifetime value. It is no longer good enough to merely acquire subscribers, as it was in the early days of direct consumer engagement. What is now critical, and will rapidly become a minimum competitive requirement, is to maximize the value of your customers over their lifetime. As a media and entertainment company, you need to create vast amounts of content compared to what you did a few years ago. To shorten your time to market, you require real-time insights into content availability, and content rights information from a single source of truth. In addition, you need to process enormous volumes of royalty rights for streaming and music services. Having a rapid understanding of what IP rights are available to leverage across multiple sectors of the media business, including film, music, publishing, gaming, and more, is key to maximizing content value. A centralized view of the IP owned by your organization is critical to drive the full value and ROI from your content investments. SAP S/4HANA solution for rights and royalty management by Vistex enables you to understand and unlock the value of your content libraries, providing you with transparent insights into the rights and availabilities of the content you own. Finance is the center of our customers' transformation. Siloed distribution models and their underlying financial infrastructures have made financial transformation a major priority for managing your business. Business analysis and production decisions depend on timely, thorough, accessible insights into the latest high-volume financial data. Some of our customer priorities are: provide insight into financial profitability of content, create a single source of truth to record company financials, manage cash flow and investments, drive actionable insight to all levels of operations, executive to analyst. A platform for growth, manage content financials across diverse business models, B2B/D2C with subscriptions and project-based services. SAP's finance solutions can improve your media company's ability to adopt new revenue models and make agile adjustments that meet constantly changing market conditions. This helps you to establish a unified foundational platform for a direct-to-consumer  digital-first business that requires fast decision-making in a very competitive environment. So to sum up, what is SAP for media? We know what it takes to be successful in this market, and have therefore encapsulated the industry knowledge and processes in our end-to-end media value chain. With the industry best practices in our S/4HANA public cloud, we bring the end-to-end process to life so that all our customers can run a successful business. I hope you have found this helpful and thank you for watching.