After completing this unit, you will be able to:

• Understand the essentials of the Professional Services Industry, explore industry business models, differentiate business processes, and analyze industry trends and their impacts
• Understand industry requirements, customer personas, and the various business models prevalent in the Professional Services and their sub-industries
• Develop an ability to identify key industry processes, understand process flow, and recognize unique business processes
• Grasp the significance of employee engagement in Professional Services and analyze real-life business examples
• Develop an understanding of how to identify and analyze industry and market trends and comprehend their potential impacts on business operations