The following graphic illustrates the rapid growth of Artificial Intelligence (AI) adoption in the retail industry.

Retailers are building and enhancing their Artificial Intelligence (AI) capabilities, and it is revolutionizing the way retailers interact with customers.
The global AI market was estimated at USD 7 billion in 2023. By 2028, this number is projected to reach USD 31 billion indicating a broad acceptance and investment in AI by retailers globally.
These figures aren't surprising, given the many ways AI is used in retail. It helps predict trends, manage inventory, personalize customer experiences, and improve marketing. More retailers are using AI, especially in areas like supply chain management, customer service, and marketing. AI isn't just a future trend. It's here and growing fast. Retailers must use AI to stay ahead. Those who adopt and invest in AI will lead the industry.
AI Delivers Substantial Business Benefits

Sales
The use of AI in retail could potentially lead to a significant uplift in sales in the range of 5-7%. In an industry where margins often lie in single digits, such an uplift can provide a meaningful and crucial difference to the bottom line of the businesses.
Efficiency and Costs
By adopting AI, retailers can expect a solid increase of around 2-5 percentage points in the operating margin. By streamlining operations, predicting demands, automating tasks, and so much more, AI can reduce inefficiencies and improve a retailer's profit margins.
Productivity
The productivity of businesses can see an unprecedented improvement with the inclusion of AI tools. Estimates suggest a 10-25% increase in productivity. By automating routine tasks, providing analytical insights, and improving decision-making processes, AI can help businesses do more, faster, and with more accuracy than ever before.
To summarize, Artificial Intelligence isn't an abstract future concept. It's a present reality altering the way we do retail business. The predictive trends, the swift pace of development, and the incredible potential point towards an irreversible shift - a transition that warrants retailers to embrace, adopt, and invest in AI.
AI Use Cases in the Retail Industry
In the following video, we will examine how retailers are harnessing the power of AI through various use case patterns to enhance efficiency and transform the customer experience. From assortment planning and automated image creation to dynamic pricing and fraud detection, AI is revolutionizing the retail industry. We will explore each of these use cases to understand how AI algorithms are driving improvements in operations, customer engagement, and profitability for retailers.
AI-Powered Scenarios Across Business Functions

AI is not limited to just one area, but it is changing the face of various business functions. The following is how AI is revolutionizing these functions.
- Customer Experience
AI is assisting in providing product recommendations based on customer's previous browsing, purchases, and preferences. Furthermore, AI is institutionalizing frictionless shopping, thereby making checkouts faster and shopping hassle-free. In terms of order and pricing optimization, AI algorithms ensure retailers sell at the right price and ensure the inventory is always under control, bringing about cost efficiency. Furthermore, AI is reinventing store optimization and providing valuable in-store analytics to cater to customers' shopping behavior in a better way.
- Procurement
AI is making life easy with intelligent sourcing by predicting items and suppliers, drastically reducing the time invested. Guided buying is another application where AI's recommendation engine is playing a crucial role in informing purchase decisions.
- Human Resources
AI is playing a pivotal role in recommending skills and career paths based on an individual's proficiency and career aspirations. Moreover, it's also providing valuable learning recommendations to nurture an employee's development.
- IT
IT and other cross-functional areas are also witnessing a transformation with AI: introducing digital assistants equipped to handle complex tasks swiftly, process automation for increased efficiency and productivity, and business rule mining to drill down complicated business procedures and improve compliance.
- Supply Chain
AI can enhance invoice conversion accuracy. It is also a game-changer for demand forecasting to avoid overstocking or understocking situations. AI is proving extremely beneficial in managing returns and ensuring optimal goods receipt processing. Cost-optimized replenishment is no more a challenge and slotting recommendations ensure efficient management of warehouse spaces.
- Finance
Lastly, in the Finance department, AI is assisting in intelligent collections, goods receipt and invoice matching, seamlessly reducing human errors. It has redefined travel expense auditing and verification, which has led to substantial cost savings. Last but certainly not least, business integrity screening through AI enabled tax compliance screening, which has ensured lawfulness and integrity in business operations.
In conclusion, AI is not just a tool but a significant part of retail businesses, enhancing virtually every function seamlessly. It's an evolution in process and the shift is happening now, today.
Lesson Summary
Growth and Adoption of AI in Retail: The global AI market in retail is expected to grow from USD 7 billion in 2023 to USD 31 billion by 2028, indicating wide acceptance and investment. AI is being adopted in various areas such as supply chain management, customer service, and marketing, highlighting its importance for retailers to stay competitive.
Business Benefits of AI in Retail: AI can lead to significant sales uplifts of 5-7%, which is crucial in an industry with thin margins.
Diverse AI Use Cases Across Retail Functions: AI can provide value and efficiency in retail functions such as:
- Customer Experience: AI enhances product recommendations, frictionless shopping and order optimization.
- Procurement: AI assists in intelligent sourcing and guided buying.
- Human Resources: AI recommends career paths and learning opportunities.
- Supply Chain: AI enhances demand forecasting, return management, and inventory optimization.
- Finance: AI aids in collections, invoice matching, and compliance screening.