Configurable Product Bundles enable you to configure product offerings sold as bundles. They feature guided selling functionality, conditional availability of certain products depending on already-selected items, as well as flexible product pricing depending on package contents.
Here are some reasons why you might consider using bundle pricing in SAP Commerce Cloud:
Increase sales: Bundling related products together can incentivize customers to purchase more items. By offering a special price for the bundle, customers perceive greater value and are more likely to make a purchase.
Cross-selling and up-selling: Bundling allows you to promote complementary products or accessories that customers may not have considered purchasing individually.
Clear inventory: Bundling can be an effective way to make excess or slow-moving inventory more attractive to the customer – simply combine less popular products with popular ones in a discounted bundle.
Simplify decision-making: Offering prepackaged bundles can make the purchasing decision easier for customers. Instead of evaluating the compatibility of individual products with each other, customers can choose from a curated selection of items that work or fit together.
Product Cockpit – Bundles View
The Configurable Bundle Module adds a Bundles view to the Backoffice Product Cockpit perspective to create and manage bundles. The view provides options to view bundles in List, Tree, or Grid layout.
Product Bundles create a more holistic shopping experience for customers, while enhancing cross-selling and up-selling opportunities for the merchant.
The Bundles view allows you to:
- Display and manage Product Bundles and their components in a tree structure
- Manage bundle price rules that allow special prices for products in a bundle
- Manage bundle composition rules to enforce/disallow certain product combinations and define dependency rules for complex product configurations
Product Bundles
In the storefront, if a customer views the Product Details page of a product designated as a starter product of one or more bundles, a Start Bundle button will be displayed for each available bundle on this Product Details Page.
When this button is selected, it adds the product to the cart as part of a Bundle Template, instead of as a stand-alone product. The remaining products that are part of the Bundle Template can be added to the cart on the cart page.
Note
Bundling is scheduled to be supported by the SAP Commerce Cloud composable storefront on Q4 2024, at the earliest. However, the creation and management of bundles in the Backoffice is already supported out of the box. If, in the meantime, you want to see bundles in action, you can access one of the deprecated Accelerator Storefronts.The Product Cockpit Bundling View
The Bundling view shows the root nodes of each bundle.
To see the hierarchy of a specific bundle, you need to edit it by selecting the pencil icon in the action bar.
Bundle Packages and Their Components:
From within the Product Cockpit Bundling view, editing a bundle shows the parent and child component hierarchy, where the top-most parent component is referred to as the root node.
Child Node Management
Any node of a bundle hierarchy can have an arbitrary number of child nodes. Child nodes can either:
- Contain further child nodes, thus becoming parent nodes as well.
- Become leaf nodes, which may contain a selection of products, restrictions on the number of products that can be selected as part of the bundle, along with pricing and exclusion rules.
Configuring Product Bundling
Let's take a step-by-step look at how Milly creates a bundle.