To effectively manage customer entitlements, the SAP Entitlement Management service focuses on managing four sets of master data in the configuration of entitlement master data.

Here’s a detailed overview of the four-step process of entitlement generation using the SAP Entitlement Management system:
The Maintain Basic Configurations step is the initial setup stage where necessary configurations in the SAP Entitlement Management system are established. This step includes the configuration of basic settings, user roles, and system interfaces.
The Model New Entitlement step defines the limitations, durations, and other attributes of the new entitlement. This step includes decisions about specific products, services, resources, conditions, and access the entitlement provides.
The Assign Entitlement to Offerings step takes place after the creation of an entitlement and associates the entitlement with specific offerings (products or services). This linking ensures that when a customer purchases a particular offering the relevant entitlements generate automatically.
The Maintain Entitlement Generation Rules step manages the evolving business needs and changes the rules governing an entitlement's generation and assignment. The rules are automatically edited, enhanced, or removed throughout the duration of the entitlement.