SAP’s approach to Artificial Intelligence (AI) distinguishes itself by delivering immense value on top of existing market solutions, including those from hyperscalers. Here’s how:
- Business-relevant AI: SAP’s AI is meticulously designed to be relevant, reliable, and responsible.
- Integrated AI: We seamlessly incorporate AI within essential enterprise applications such as Cloud ERP, HCM, Supply Chain, and Customer Experience, aligning with where your work already happens.
SAP’s Business AI seamlessly integrates with your end-to-end business processes and applications, driving efficiency and productivity gains. Our pioneering spirit leads us to revolutionize user experiences with Joule, our generative AI copilot. Through a network of strategic partnerships and targeted investments, we deliver unique AI capabilities tailored to your business needs.

How can you provide your users with these capabilities in your business? We distinguish between AI features integrated into SAP Cloud Solutions, Joule, and AI Services within SAP BTP.
Three ways to unlock the benefits:
- Unlock via Joule licensing
- Unlock via SAP AI unit with embedded AI capabilities
- Unlock via BTPEA credits with AI Foundation

- Joule is unlocked with product licensing that includes Joule messages. One message is one ask to Joule and one response.
- Once the included messages are used, overages are charged in AI Units at seven AI Units per 10,000 messages.
- There are generative AI features that can be consumed through Joule messages that will trigger billable messages in the form of AI Units as well, according to SAP AI Service list. Document grounding is an example that can consume AI Units.

Available Joule Entitlements
- Joule entitlements are available for SAP S/4HANA Cloud (private edition, base, private edition, premium, and private edition premium plus), SAP SuccessFactors and for SAP Build Code.
- Additional Joule usage depletes AI Units.
