Exploring Digital Transformation and Digital Adoption

Digital Transformation is the process that all businesses are undergoing to integrate digital technology into all areas. The result is a fundamental change to how they operate and deliver value to customers.

The approach to transformation varies widely based on the specific needs, goals, and structure of an organization. For example:

• A government agency might focus on digitizing records and streamlining citizen services. This could involve implementing an online platform where residents could pay taxes and renew licenses.
• An enterprise company may be more focused on developing digital products, utilizing cloud computing, or adopting advanced analytics to improve decision-making and metrics.

Both organizations are aiming to become more efficient, more innovative, and improve their bottom line through Digital Transformation. The specific path depends on their unique circumstances, but the ultimate goal is to thrive in an increasingly digital world.

Simply put, Digital Transformation is the process of using technology to improve business in many different ways. And it is happening everywhere. In order for any business, or individual, to remain successful in this fast moving digital era - digital transformation is a must.

Digital Adoption is a natural result of this Digital Transformation era. Digital Adoption is the process of ensuring that employees and customers are effectively using digital capabilities and platforms that have been implemented as part of a Digital Transformation effort.

True Digital Adoption requires that users understand an implemented technology and its features, be familiar with the user interface, learn applicable business processes and workflows, and understand how to interact with the technology.

After two decades of Digital Transformation, we find ourselves with a paradox. On one hand, we have more and more powerful technology than ever. On the other hand, most Digital Transformation projects fail to meet their goals.

There is a gap between the rate at which organizations have introduced new technologies, and the value they're seeing. People simply aren't using all the technologies they have access to, not using them correctly, or only using a fraction of their capabilities.

Essentially, Digital Adoption is about bringing people to a state in which they are able to utilize software to its fullest extent. This can be on a company's own employees on internal systems and for their customers on external systems.

The results can include:

• Stronger feature awareness
• Faster platform activation
• More efficient technology utilization
• Intuitive user experiences
• Higher workplace engagement
• Better onboarding experiences

In order to navigate through change brought on by technology, an organization needs visibility into where there's friction in workflows, to create experiences that eliminate that friction and a tool to consistently manage through change now and in the future.

A Digital Adoption Platform or DAP, provides a single watchtower that pin-points all the friction in your organization, workflow by workflow, task by task and across any number of applications.

Digital Adoption Platforms promote digital adoption in a few ways:

1. Automate aspects of employee or customer onboarding
2. Provide in-app software training and guidance
3. Collect and analyze usage data
4. Provides proactive support to solve any user challenge