Gathering Data

Objective

After completing this lesson, you will be able to explain the role of Data in WalkMe's success methodology

Overview

Data Plus Action is equal to Experience

Before we dive into some of WalkMe’s Data capabilities, let’s check back in with the team at EMKLAW to better understand their data challenges.

Watch the video to understand the data challenges faced by the team at EMKLAW.

Key Takeaways
  • The company lacks a consistent mechanism to track software usage and departmental overlaps, relying on inconsistent documentation methods such as manually updating spreadsheets.
  • EMKLAW has no visibility into how team members navigate through processes. Employees frequently assist each other with processes, reducing their customer engagement time.
  • WalkMe's data tools offer solutions for understanding technology usage and employee challenges.

Data - EMKLAW Use Case 1

Reduce Technology Spend

The root cause of EMKLAW's issue with understanding their technology spend was a lack of visibility into what platforms are, and are not, being used.

By utilizing WalkMe Discovery, EMKLAW is able to gain a full view of the applications being used across their tech stack, including some they didn't even know they had!

Beyond which applications were used, they are also able to view the utilization and engagement of each application. Right down to user characteristics like department and role.

Finally, the License Optimization feature in Discovery allows EMKLAW to visualize and determine the ROI for each application, determining where they can maximize, or eliminate, their investment.

Watch the video to know more. Note that the video doesn't support audio.

Data - EMKLAW Use Case 2

How Are Users Navigating Processes?

EMKLAW also has a lack of visibility into how their employees are learning and navigating processes.

With WalkMe's Digital Experience Analytics, EMKLAW is able to view the activity on their underlying platforms.

  • Tracked Events and Engaged Elements track user engagement with specific pages and page elements.

  • Funnels allows the EMKLAW team to put the elements together to understand how users and moving through a process, and where they are running into trouble.

Watch the video to know more. Note that the video doesn't support audio.

Data Overview & Capabilities

With WalkMe's Data capabilities, you can get total visibility into application usage and user journeys to improve Digital Adoption.

  1. Unify sources of observation and visibility across applications and workflows.

  2. Get actionable data to identify existing gaps in adoption, usability, and workflow completion.

  3. Map and measure digital initiatives to the desired business outcome.

Summary

Gathering Data
WalkMe screen showing multiple options for how clients can gather data

Uncover software usage, see where users struggle, and prioritize and manage your digital adoption initiatives.

WalkMe's Data capabilities offer full visibility into application usage and user journeys, enhancing Digital Adoption. WalkMe offers multiple options for how clients can gather data and establish baseline metrics, tell the value story of your implementations, and more.

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