After completing this unit, you will be able to:

• Successfully navigate SAP Marketing Cloud by gaining insights into the overall marketing process, solution architecture, and extensibility options
• Identify the configuration sections, transport them to the production system, and define the upgrade procedure restrictions
• Structure and create segregated marketing areas, enabling users to access data based on their authorization level
• Contact the proper support resources to resolve any issues while using SAP Marketing Cloud

After completing this unit, you will be able to:

• Evaluate the key features of Campaigns
• Create and edit marketing content using the Content Studio application
• Set up communication categories and limits for your campaigns
• Configure marketing campaigns to best suit your business needs
• Set up approval processes for business objects
• Customize marketing campaigns using the Custom Fields and Custom Logic applications
• Create and manage leads with automation techniques
• Design and utilize marketing events