On this page:

Uncovering the Key Features and Benefits of SAP Marketing Cloud

Unit 1

Introducing SAP Marketing Cloud

  • 4 Lessons
  • 45 mins

After completing this unit, you will be able to:

  • Successfully navigate SAP Marketing Cloud by gaining insights into the overall marketing process, solution architecture, and extensibility options
  • Identify the configuration sections, transport them to the production system, and define the upgrade procedure restrictions
  • Structure and create segregated marketing areas, enabling users to access data based on their authorization level
  • Contact the proper support resources to resolve any issues while using SAP Marketing Cloud
  • Navigating the SAP Marketing Cloud Solution
  • Uncovering the Basics of the SAP Marketing Cloud Configuration
  • Structuring Marketing Data and Activities
  • Identifying Support and Resources
  • Quiz
    • Go to learning

    Unit 2

    Capturing and Enriching Customer Information with Dynamic Customer Profiling

    • 7 Lessons
    • 2 hrs 6 mins

    Unit 3

    Using Scores in SAP Marketing Cloud

    • 4 Lessons
    • 1 hr 2 mins

    Unit 4

    Segmenting Customer Data

    • 4 Lessons
    • 1 hr 54 mins

    Configuring SAP Marketing Cloud

    Unit 1

    Creating and Managing Campaigns in SAP Marketing Cloud

    • 8 Lessons
    • 2 hrs 43 mins

    After completing this unit, you will be able to:

    • Evaluate the key features of Campaigns
    • Create and edit marketing content using the Content Studio application
    • Set up communication categories and limits for your campaigns
    • Configure marketing campaigns to best suit your business needs
    • Set up approval processes for business objects
    • Customize marketing campaigns using the Custom Fields and Custom Logic applications
    • Create and manage leads with automation techniques
    • Design and utilize marketing events
  • Gaining Insights on Campaigns
  • Working with Content Studio
  • Setting Up Permissions for your Campaigns
  • Configuring Campaigns
    • Go to learning

    Unit 2

    Using Marketing Analytics in SAP Marketing Cloud

    • 2 Lessons
    • 55 mins

    Unit 3

    Using Commerce Marketing in SAP Marketing Cloud

    • 3 Lessons
    • 1 hr 25 mins

    Unit 4

    Working with Integrations in SAP Marketing Cloud

    • 3 Lessons
    • 1 hr 25 mins

    Record of Achievement

    Pass all the quizzes and receive a digital badge

    Sample of Record of Achievement badge

    Uncover Key Features and Benefits of SAP Marketing Cloud

    Share your recently acquired knowledge across your social and professional networks.

    Related live sessions

    SAP Learning Group

    Join our SAP Learning Group moderated by an SAP Learning expert.
    Ask your questions about digital learning journeys, prepare thoroughly for SAP Certification exams, and work together with other learners to reach your learning goals.

    Join here
    Smiling coworkers looking at computer while working in office - stock photo

    Learning

    SAP FacebookSAP YoutubeSAP LinkedIn