Examining Customer Actions with Score Analytics

Objective

After completing this lesson, you will be able to analyze customer actions and score information using reports

Score Analytics

You can find various score reports in the Analytics and Report Gallery app that allow you to analyze distribution and time trends of scores.

A screenshot of the Score Analytics application.

Let’s look at each of them:

  • Scores of Interaction Contacts analyzes the score values for Interaction Contacts and enables users to compare average score values within one score or across several scores. It provides drill-down and filtering capabilities for B2B-related dimensions, such as industry, function, department, time and others.
  • Scores for Contacts of Selected Accounts analyzes the score values of contacts that are assigned to a corporate account. It provides drill-down and filtering capabilities for ABM-related dimensions, such as industry, function, department, time, market and others.
  • Lead Nurture Latest Scores retrieves the score details of a lead nurture and displays the number of contacts and contact details present at a given stage of a lead nurture stream.
  • Scores of Corporate Accounts analyzes what the average score values of corporate accounts filtered by account-level dimensions are.

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