Introducing SAP Marketing Cloud

Capturing and Enriching Customer Information with Dynamic Customer Profiling

Using Scores in SAP Marketing Cloud

Segmenting Customer Data

Creating and Managing Campaigns in SAP Marketing Cloud

Using Marketing Analytics in SAP Marketing Cloud

Using Commerce Marketing in SAP Marketing Cloud

Working with Integrations in SAP Marketing Cloud

Knowledge quiz

It's time to put what you've learned to the test, get 3 right to pass this unit.

Choose the correct answer.

Score Builder

Spotlighting Accounts

Custom Analytical Queries

Analytics and Report Gallery

Choose the correct answer.

Publish the custom field.

Use the new field in the Score Builder app.

Enable the field usage on the UIs and Reports tab.

Transport the custom field to your production system.

Choose the correct answer.

Activate your predictive model fit and predictive scenario

Upload contact data and training

Create a model fit and mode

Create a predictive mode and select the predictive scenario

There are two correct answers.

The score is created and calculated externally.

You can create scores in the Score Builder app.

You can use these scores in segmentation.

Consumer Buying Propensity is one of the pre-delivered rule-based scores.

Learning