Uncover Key Features and Benefits of SAP Marketing Cloud
Unit 1
Introducing SAP Marketing Cloud
4 Lessons
18 mins
After completing this unit, you will be able to:
- Gain insights on the overall marketing process, solution architecture, and extensibility options to successfully navigate SAP Marketing Cloud
- Identify the different sections of configuration, transport to the production system and define the upgrade procedure restrictions.
- Structure and create segregated marketing areas to provide data access to users according to their authorization level.
- Contact the proper support resources to resolve any issues that may arise while using SAP Marketing Cloud.
Unit 2
Capturing and Enriching Customer Information with Dynamic Customer Profiling
7 Lessons
Unit 3
Using Scores in SAP Marketing Cloud
4 Lessons
Unit 4
Segmenting Customer Data
4 Lessons
Configuring SAP Marketing Cloud
Unit 1
Creating and Managing Campaigns
8 Lessons
2 hrs 43 mins
After completing this unit, you will be able to:
- Gain the fundamental knowledge to better understand how campaigns are created and executed.
- Create and edit marketing content using the Content Studio application.
- Set up communication categories and limits for your campaigns.
- Configure marketing campaigns to best suit your business needs.
- Successfully set up approval processes for various business objects.
- Customize the Campaigns using the Custom Fields and Custom Logic applications.
- Strategize and manage leads with various marketing automation techniques.
- Set up and utilize your marketing events.
Unit 2
Using Marketing Analytics in SAP Marketing Cloud
2 Lessons
1 hr
Unit 3
Commerce Marketing
3 Lessons
1 hr 25 mins
Unit 4
Working with Integrations in SAP Marketing Cloud
3 Lessons
1 hr 25 mins
Record of Achievement
Pass all the quizzes and receive a digital badge
Uncover Key Features and Benefits of SAP Marketing Cloud
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