A promotion is a marketing tool used to grant customers a wide variety of storefront discounts.
Promotions are created, edited, and managed in Backoffice. They must be published to the storefront to affect customers (encouraging them, for instance, to spend more or purchase specific products by offering discounts). Promotions applied to the cart or an order can be monitored in Backoffice.
Promotions are defined as Promotion Rules:
- These rules contain the conditions under which a promotion is applied and its corresponding actions.
- These rules are highly configurable.
- Choose from 20+ preconfigured promotion templates to help you create typical promotion rules more quickly.
- Based on configuration and conditions, more than one promotion can be applied at the same time.
Promotion Rules and Campaigns
Promotion Rules are typically related to products, the shopping cart, and/or the customer. Typical examples are as follows:
- Buy 2 products, get another one for free
- If the cart total is over $100, get a 10% discount plus free shipping
- If the user belongs to the VIP user group, get a free gift
Promotions can be grouped into Promotion plans, also known as Campaigns. Each campaign activates all of its associated promotions during its dedicated time period – for example, an end of summer or Black Friday campaign.
Coupons
You can create, manage, and monitor digital coupon codes in Backoffice. You may then distribute them to your customers using your preferred marketing channels, such as promotional email campaigns. When the customer redeems a coupon, its code is attached to the order, but doesn’t provide a discount on its own. To get a discount, you must have created a related promotion rule that discounts the order when the coupon is present.
You may also create a promotion rule that, after checkout, gives customers a free coupon for a discounted future purchase.
Two types of coupons are supported in SAP Commerce Cloud:
- All customers who use a single-code coupon use the same code, which is usually easy to type in (for example, SUMMER_10 or BLACKFRIDAY).
- A multi-code coupon allows you to send each customer a unique code that can only be used once (for a single purchase by a single customer). An example of a multi-code coupon is SAP-1234-0815-DDK6.