Laura is responsible for creating a rich and engaging customer experience by managing the content displayed on the company’s customer-facing storefront. She uses SmartEdit, a UI that provides a truly WYSIWYG (What You See Is What You Get) editing experience, displaying changes as she makes them.
Using SmartEdit, Laura will be able to do the following:
- Create, modify, and delete pages based on existing templates
- Support marketing or merchandizing initiatives by inserting content on the site’s pages, for instance banners or product carousels
- Modify content appearing on multiple pages, or only a specific page
- Customize content depending on the device used to view the site, for example, a tablet or a cellphone
- Modify the links available on the page, for instance the navigation bar or the user account menu
- Personalize the site for customers based on the content being viewed or user segmentation