Simplifying Product Discovery

Online shoppers often struggle to find desired products or fully understand them before buying. The SAP CX AI Toolkit offers two tools to solve these issues.

• Visual Search: This tool is based on advanced AI image and object detection. It allows back-end users and customers to find products by uploading photos for quick and accurate results.
• Ask About This Product: This feature enables back-end users and customers to ask specific questions about products, materials, care instructions, and warranties before making a purchase. It ensures that they receive instant, accurate answers, helping them make informed decisions.

In this lesson, we'll explore each tool in detail.

The Visual Search tool in the SAP CX AI Toolkit lets you upload images to easily search for products. Check out the following video to learn more:

As shown in the video:

1. Provide Options: Users can upload a new image or use previously uploaded ones.
2. Image Content: Handles both specific product images and general images with complex scenes.
3. Generic Visual Search: AI engine conducts a generic visual search and returns products with images similar to the uploaded one.
4. Object Detection: AI analyzes the image, detects, and categorizes objects, according to the product catalog, numbering them for easy selection.
5. Category-Specific Searches: Users can select detected objects to search within related categories.

The Visual Search feature can be used on a storefront as well, helping customers easily find products. Watch the video to see a sample implementation of SAP Commerce Cloud’s storefront in action.

This is a sample implementation of SAP Commerce Cloud’s storefront with the visual search feature from the SAP CX AI Toolkit. To activate visual search on the standard SAP Commerce Cloud composable storefront, additional setup and components are required. For details, refer to the visual search storefront integration page.

After finding products via visual search, customers may have questions before purchasing. The Ask About This Product tool helps customer support provide answers easily. Watch the video to learn how to use this feature in the SAP CX AI toolkit:

As shown in the video:

• The Ask About This Product tool is intuitive for searching and asking questions directly
• It searches product attributes, descriptions, and attached documents, which can be uploaded or imported via ImpEx into SAP Commerce Cloud.
• Ask complete questions each time without referencing previous ones. The contexts are not shared between questions due to the data policy.

The "Ask about this product" feature can be integrated into Commerce storefront for customers to use directly. Check the video for an example:

Remember, this is just a sample implementation; there's no out-of-the-box storefront implementation in SAP Commerce Cloud to showcase the feature directly. However, since the REST APIs of the AP CX AI Toolkit are available via Business Accelerator Hub, integrating it with any storefront for your production system should be straightforward.