Understanding the SAP CX AI Toolkit for SAP Commerce Cloud​

Now that we have a general overview of the SAP CX AI Toolkit and its relationship with the customer experience product portfolio, we’ll shift our focus to SAP Commerce Cloud. ​

In this lesson, we’ll identify the major Commerce features facilitated by the SAP CX AI Toolkit. We’ll also compare its functionalities with those of Intelligent Selling Services for SAP Commerce Cloud.

Here’s a brief description of the areas shown in the image:

1. Features to Enrich Product Data
   • Streamline back-office operations by automatically extracting and enhancing product information​
   • Allow you to generate engaging and consistent product data​
   • Provide key functionalities, such as enriching product attributes using existing data, images, and new insights to create effective descriptions​
   • Improve merchandising, and elevate the catalog with a cohesive brand voice
2. Features to Simplify Product Discovery
   • Alleviate common challenges in visualizing products and streamline the purchasing process along the customer journey.​
   • Enhance product discovery for online shoppers with two innovative tools:
     • Ask about this product: Allows customers to pose specific questions and receive instant, accurate responses regarding product details like materials and care instructions.​
     • Visual search: Enables users to upload photos to find matching items through AI-driven image detection.
3. Features to Enhance Product Images ​
   • Elevate your product visuals.​
   • Offer advanced AI capabilities in the Product Image Designer tool to generate or edit images, transform backgrounds, and align visuals with brand aesthetics. ​
   • Help create captivating, on-brand product images tailored for commerce catalogs, customize them with overlays like text and logos, and automate publishing with Hotfolder support to ensure the catalog always showcases the latest visuals.​
4. Features to Create Personalized Content
   • Empower merchants, marketers, copywriters, and designers with customized AI prompts that streamline content workflows.​
   • Facilitate efficient generation of diverse content assets such as blog posts and social media updates. ​
   • Enhance productivity, maximize marketing efforts, and ensure engaging, relevant content by leveraging SAP CX data. It gives teams a significant advantage in content creation processes.​

We’ll explore the functionality and importance of these Commerce features in the later units.

Before delving into the SAP CX AI Toolkit, it's crucial to understand the difference between two primary AI-driven solutions available to enhance SAP Commerce Cloud functionalities:

1. SAP CX AI Toolkit​
2. Intelligent Selling Services for SAP Commerce Cloud (often referred to as Intelligent Selling Services)​

Both solutions function as add-ons or extensions that leverage AI technologies with SAP Commerce Cloud. However, they differ in several key aspects. ​

The following table broadly illustrates this difference.​

Let's examine the distinctions in focus.

• Costing Structure: Intelligent Selling Services, identified as BaseAI within the SAP Business AI portfolio, come at no additional cost with certain versions of SAP Commerce Cloud. In contrast, the SAP CX AI Toolkit is classified as Premium AI and requires the purchase of SAP AI units.​
• Underlying Technologies: Intelligent Selling Services utilize machine learning and deep learning technologies developed by SAP. In contrast, the SAP CX AI Toolkit leverages generative AI methodologies.​
• Use Cases: Intelligent Selling Services focus on delivering personalized product recommendations to enhance the shopping experience. Conversely, the SAP CX AI Toolkit provides broader enhancements to product catalog data, such as creating descriptive content and facilitating product discovery.

Discussing Intelligent Selling Services is not in the scope of this learning journey. For more details, refer to this dedicated learning journey: Enabling AI-Based Personalized Product Recommendation with Intelligent Selling Services for SAP Commerce Cloud.​