Masterclass for Customer Success - Drive SAP CX Adoption and Consumption

Join us for this focused Masterclass designed to help SAP partners stay ahead in the evolving SAP Customer Experience (CX) landscape. In this session, we’ll outline the 2025 SAP CX post-sales priorities, dive into key product evolution initiatives—including transitions in Sales, Service, Commerce, and Marketing—and explore how these changes are supported by targeted change management programs.

We’ll also walk through current and upcoming SAP CX adoption campaigns, and share practical guidance on demand generation strategies tailored for Customer Engagement Executives (CEEs) and Customer Success Managers (CSMs).

Agenda:

1. 2025 SAP Customer Experience Post-sales priorities
2. Key SAP CX Product evolution elements and corresponding Change Programs:
1. SAP Sales and Service V1 to V2 move
2. Commerce Fair Use: Scalability Add-ons, Consumption Credits, Non-productive systems
3. Commerce Change Management
4. SAP Marketing Cloud transition to SAP Emarsys + CDP
3. Current and planned SAP CX Adoption Campaigns
4. Demand Generation for CEEs/ CSMs – what to focus on?

• Understand SAP’s 2025 post-sales priorities for the Customer Experience (CX) portfolio.
• Gain clarity on key SAP CX product transitions and the associated change management programs.
• Learn how to support customer adoption through current and planned SAP CX campaigns.
• Identify effective demand generation focus areas for CEEs and CSMs to drive customer engagement.