Digital Campaign Manager
Here you can find all relevant core and optional learnings to deepen your knowledge of the entire SAP portfolio. The goal is to empower you with targeted skills and knowledge to manage digital demand campaigns end-to-end, for execution in Digital Hubs, focused on cloud revenue sales motions.
What do you need to learn as a Digital Campaign Manager?
You are critical in identifying demand need priorities and orchestrating the build and execution of demand generation campaigns to meet those needs. Your expertise allows to support account owners and Sales Development Executives as they execute campaigns and generate demand for SAP during the DISCOVER, SELECT and EXTEND phases. Your expertise in SAP solutions, your knowledge of the market and the industries we operate in, and your sales coaching skills are key to run the best efficient campaigns for the company.
These role-based learning journeys will help you achieve the following:
- Develop a deep understanding the unique value proposal of SAP solutions and being able to articulate it efficiently and eloquently to your campaigns target audience: Business and IT stakeholders alike.
- Enhance your knowledge of industry trends, market needs, customer business challenges and transformation goals and how SAP solutions can be best brought to market to capture the attention of your target audience.
