Share feedback

<p><u><strong>Planned maintenance of Practice Systems</strong></u></p>

Planned maintenance of Practice Systems

Why create an SAP account?

Enhance your learning experience

SAP Learning

Choose your subscription

Manage your subscription

Live Sessions

Hands-on Practice

Certification

My Learning

Ready to start learning?

This playlist contains videos to help beginners with technical experience to get started with SAP Marketing Cloud.

Getting Started with SAP Marketing Cloud for Technical Users

<div><div><div><div><div><div><div><div><div><div>This video will give you a glimpse into how SAP Marketing Cloud creates a unified customer profile across channels to give you valuable insights into customers' real-time intents.&nbsp;</div><div><br></div></div></div></div></div></div></div><br></div></div></div>

Dynamic Customer Profiling - SAP Marketing Cloud

<div><div><div><div><div><div><div><div><div>This video introduces you to the powerful segmentation tools of SAP Marketing Cloud that allow you to segment high volumes of customer data to identify audiences for marketing campaigns.&nbsp;</div></div><br></div><br></div><br><br></div></div></div></div></div>

Understanding Segmentation in SAP Marketing Cloud

<div><div><div><div><div>In this video, you'll learn how to create personalized contextual campaigns in SAP Marketing Cloud to address your customers.&nbsp;</div><div><br></div><div>Please note that this video refers to "GoogleAdWords" instead of "GoogleAds". The content of the video is still valid.</div></div></div></div></div>

Understanding Campaigns in SAP Marketing Cloud

<div><div><div>In this video you will learn how an integration between SAP Marketing Cloud and SAP Commerce Cloud helps you to deliver a personalized shopping experience for your customers. You will see how the integration of both solution allows you to enrich your customers profiles with their browsing behavior and other commerce-related interactions. <br><br>Based on this information Commerce Marketing then allows you to provide better, more contextual product and offer recommendations. Finally, you will also learn how the re-marketing capabilities of Commerce Marketing allow you to specifically engage with customers who have abandoned their shopping cart.&nbsp;</div></div></div>