Name: Analyzing Contact Registrations and Email Performance in SAP Emarsys Customer Engagement
Uploaded: 2024-10-24
Duration: 230 s
Description: In this session, we explored the tracking of Contact Registrations and Email Analytics using a post-purchase upsell campaign. We examined the Registrations page for new sign-ups and analyzed email performance metrics such as open rates, click rates, and deliverability, offering a comprehensive view of campaign effectiveness and user engagement.

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<div><div>In this session, we explored the tracking of Contact Registrations and Email Analytics using a post-purchase upsell campaign. We examined the Registrations page for new sign-ups and analyzed email performance metrics such as open rates, click rates, and deliverability, offering a comprehensive view of campaign effectiveness and user engagement.</div></div>

Analyzing Contact Registrations and Email Performance in SAP Emarsys Customer Engagement

Welcome! In this session we'll focus on two aspects of our reporting. Contact Registrations and Email Analytics. We introduce these pages through a Post-Purchase Upsell campaign use case. Imagine that Sarah registered on your website and made her first purchase. A month later, you send her a post-purchase upsell email with product recommendations to drive her to a second purchase. Now we'll check how to track the contact registrations and your campaign performances. First, let's navigate to the Registrations page to see how many contacts like Sarah have signed up recently. Here you see the total number of contacts registered and a breakdown graph by day. On the Per Contact Source tab, you can check the source of the database entry of your contacts. OK, so now you would like to know the performance of the post-purchase upsell email. So let's move to the Email Analysis Overview. Here you have 2 tabs. On the Campaign Launch Monitoring you can check the Launch progress for large campaigns. As the data on the page refreshes automatically you get an up-to-date estimation. On the Campaign Reporting tab you find an overview of all the launched campaigns. You can easily filter and search for specific campaigns. The plus sign means the email has child campaigns, like weekly running newsletter campaigns or A-B versions. I click on the 'Show' icon to see more details. The Trend Reporting shows the performance of the last 30 days of this campaign series. If you prefer, you can define other custom ranges. Below are all metrics for this post-purchase upsell campaign. The number of total email sent, revenue, purchases, open and click rates, summaries on delivered emails, unsubscribe rates, bounces and complaints. Here I can choose which metrics I want to display and I can also export the raw data as a CSV file. The results summary shows all basic metrics for the selected launch of this campaign series, such as number of email sent or breakdowns of the bounces. The clickable items lead you to a list of contacts. If you need explanation for these metrics, just hover over the question marks. The Individual Link Tracking and the Visual Link Tracking tabs lists all the links in your email and shows how many contacts clicked each one. You can also compare the click behavior of two different segments and get a better overview of the unique clicks versus the total clicks. The Click Rate Over Time shows the clicks made in your email during the days following the launch. Deliverability Reporting is a powerful and important tool to identify deliverability issues on an ISP level. This report analyzes the response rates for the 10 most popular domains in your launch list and compares them with the campaign average. For further details, you can watch our Deliverability video. Engagement Reporting shows who is interacting with your emails, to help you understand if you are targeting and segmenting correctly. So, we know how the post-purchase campaign performed, let’s compare it to other emails on the Trends page. While in the Trend reporting you see the performance of a specific campaign series, here you can view different response metrics for multiple email campaigns. On the Comparison tab I select the campaigns I’d like to compare. The Revenue Reporting tab gives you a detailed overview of your conversions. You can learn more about that in our Revenue Analytics video. We also talk about the reporting functions for our other Analytics features and channels in their corresponding onboarding videos. And these are our Registrations and Email Analytics tools! I hope that you enjoyed this session and thank you for your attention!