Name: Creating and Using Mobile Wallet Campaigns in SAP Emarsys
Uploaded: 2025-9-22
Duration: 481 s
Description: Learn how to set up and launch Mobile Wallet campaigns using SAP Emarsys to engage customers with digital passes. This video covers configuration, segment targeting, and campaign personalization with QR codes, enhancing your marketing strategy across multiple channels.

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<div><div><div>Learn how to set up and launch Mobile Wallet campaigns using SAP Emarsys to engage customers with digital passes. This video covers configuration, segment targeting, and campaign personalization with QR codes, enhancing your marketing strategy across multiple channels.</div></div></div>

Creating and Using Mobile Wallet Campaigns in SAP Emarsys

Welcome, In this video, we'll introduce our Mobile Wallet feature that helps you create Mobile Pass campaigns. Apple and Google Wallets allow users to store and use electronic bank cards, IDs, coupons, and other digital passes, also known as Mobile or Wallet Passes. This function makes your customers' lives easier and helps them engage offline with your brand. Before creating SAP Emarsys Mobile Wallet campaigns you have to go through a one-time setup process, when you set unique identifiers and upload the necessary certificates. Let's start with the Wallet Configuration. Navigate to Channels > Mobile Wallet > Wallet Configuration tab and click on 'Add Configuration'. Here, I add an internal configuration name and upload the 'Apple certificate'. Once uploaded, I fill the mandatory fields. Then I upload the 'Google certificate' and add my 'Issuer ID'. Our documentation helps you how to create and set these files. I save my configuration. In the overview, you can edit or archive configurations. Please note that archived configurations cannot be edited, and configurations in use cannot be archived until the related Wallet campaigns have also been archived. Before jumping into the creation of Mobile Wallet campaigns, let’s talk about the Mobile Wallet segments. With Mobile Wallet segments, you can target specific contacts based on engagement-related criteria. To create them, navigate to ‘Contacts > Segments’ and select ‘Mobile Wallet segment’. Here, choose the relevant template and conditions to define your audience. For example, you can create a segment that includes all contacts who have downloaded a voucher on a specific platform. Or segment all contacts who have removed your loyalty pass from their mobile wallets in the last 7 days. You can also combine this segment with other segments. And to our use case: Imani is a coffee lover, who buys her cappuccino regularly in your coffee shop. Your store is celebrating its fifth anniversary this month. So, you want to surprise your active customers, like Imani with a one-month valid Mobile Pass voucher for a free cup of coffee. Let's create a Mobile Wallet campaign and and add it to an email. I click 'Create Wallet Campaign'. There are the following pass types: Coupon: for single-use promotions, it displays provider information and expires after specified date. Loyalty: for loyalty programs; it includes extra text fields without expiration. Voucher: for monetary offers; it shows provider information and expires automatically. Please note that there are no technical differences between the Coupon and Voucher types. I click 'Coupon' to create my "free coffee" pass, name my campaign and choose a 'Wallet configuration'. Then I add a 'Description' and 'Provider Name' which are displayed in the back of the Pass. Below you select what kind of code you want to add to the campaign. I choose 'QR code' and add a personalized field to display a unique code from the omnichannel voucher pool I created earlier. Then I add low and high resolution images for the icon from Media Database. These are used in any notifications that the pass might display on the device lock screen. For my use case the ‘Expiry Date’ will be at the end of this month. In the live preview I insert my logo, add a message and an image about the incentive I offer. If you create a loyalty wallet campaign, you can add further information. On the ‘Style Settings’ tab I change the background color and for Apple devices, the 'Title Color'. From the Personalization tab you can drag and drop tokens to your pass campaign. Now I use the device preview to see how my campaign looks on an iOS or Android platform. Testing is crucial! So, I click the 'Test Pass' button, add my email address and generate the QR codes. Then I scan the QR code for Apple and Google with my mobile phones. Looks good! Keep in mind the test email address has to be unique in the contact database to generate QR codes. Now, I click Finish and the Mobile Wallet campaign is ready for launch. If you want to update the launched campaign, you can create a draft, amend the content and some settings, and then relaunch it. You can also send pass notifications to all pass holders, which will be displayed on the lock screen of recipients. For that, enable the "Pass Notifications" toggle, switch to the secondary screen, and specify the message by entering a title and body. The message body will be the notification that is displayed for users when receiving the notification. If you want to trigger or schedule notifications, you can send them using Automation programs. Just include the Mobile Wallet Pass Notification node in your program, select the appropriate Wallet campaign, and define the message within the node itself. Mobile Wallet campaigns can be easily distributed through channels like Email, Mobile Engage In-app and Push, Conversational Channels, and Web Channel. I want to add it to my previously created email campaign. For that, I navigate to Channels >Email Campaigns tab and click edit. From the Blocks tab I drag and drop my self-built Mobile Wallet block into my email. I link the Apple Wallet image to the Apple Pass campaign using the Personalization icon. Here, all ready-to-launch Mobile Pass campaigns are listed as personalization tokens. Then, I connect the Google token to the second image. Once I'm done, I send a testmail. The Mobile Passes are properly generated and can be downloaded to the Mobile Wallets. I can now launch my email. Each pass is individual, generated on-the-fly, and can be previewed before being saved. Let's navigate back to the 'Mobile Wallet campaigns' tab. On the overview, the existing campaigns are listed with their name, 'Template, Type', 'Status' and creation date. You can access the reporting, view or edit, clone or archive campaigns. Above you can search for campaigns or filter them. I click on the reporting icon of my campaign. On the Campaign Reporting page, you can see the summary of all metrics and split them by platform. Below you can see how those metrics changed over time for the chosen time frame. Generated is the number of users who clicked on the URL of the individual Mobile Pass token. For example, Imani clicked on the Add to Apple Wallet image, and the preview of her pass was shown. Downloaded is the number of users who saved the mobile pass to their Mobile Wallet. Updated shows how many new Pass versions you launched. And Removed is the number of users who intentionally removed their Mobile Pass from the Mobile Wallet. That concludes our walkthrough of Mobile Wallet. Thanks for watching.