Name: Integrating with Other SAP Products in SAP Marketing Cloud
Uploaded: 2021-11-3
Duration: 715 s
Description: This video gives you an overview of the integration possibilities of SAP Marketing Cloud with other SAP products.

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<div><div><p>This video gives you an overview of the integration possibilities of SAP Marketing Cloud with other SAP products.</p></div></div>

Integrating with Other SAP Products in SAP Marketing Cloud

Hello and welcome to SAP Marketing Cloud Integration, part one integrating with other SAP products. Let's get right into it. SAP Marketing Cloud offers an open service interface to enable integration with other SAP or non SAP solutions, which make it simple to leverage existing technology investments for seamless data and business process integration. This is possible through the usage of RESTful OData APIs, which are continuously extended. Apart from directly integrating with SAP Marketing Cloud through the Open Service Interface, SAP Cloud Integration is an open, flexible OnDemand integration system with pre-built packages for integration between SAP Marketing Cloud and SAP Sales Cloud, SAP Service Cloud, SAP, S4, Hana and many other systems. SAP Marketing Cloud is delivered with SAP Analytics Cloud, providing next generation business intelligence and insights, as well as SAP Cloud Identity services. Identity authentication to manage user authentication. SAP marketing cloud can be combined with SAP cloud integration to easily connect to any cloud or on prem system. SAP cloud integration is linked to the SAP business technology platform BTP, which is the preferred middleware solution acting as a platform for integration, extensibility and development scenarios in a common cloud architecture. With the goal of achieving quick and simple custom configuration and deployment, it can be used to process, model and connect data flows, systems and services from the SAP and the non SAP world. Aggregating data from different kinds of data sources, let's take a look at some integration scenarios. The pre-built integration between SAP Marketing Cloud and SAP Sales Cloud allows you to utilize the powerful sales initiative features in SAP marketing cloud to generate leads, which are then managed to completion in SAP Sales Cloud. This helps improve the overall quality of marketing generated leads, and provides end to end visibility of leads through data synchronization. By activating a campaign in SAP Marketing Cloud, which includes qualified leads as targeted audiences. You can create leads, tasks, appointments or phone calls through integration. Any changes to leads, opportunities and activities are synchronized from SAP Sales Cloud to SAP Marketing Cloud in real time to provide full visibility of replicated sales data. The pre-built integration model also supports initial and delta data loading from SAP Sales Cloud to SAP marketing cloud. The pre-built integration between SAP Marketing Cloud and SAP Service Cloud allows you to utilize the powerful service initiative features in SAP marketing cloud to solve customer issues, quickly maintain service teams, and empower service agents and technicians. The aim is to get insight on demand to stop broken and fragmented experiences that delay issue resolution. It helps improve the overall quality of marketing generated leads and contacts, and provides end to end visibility of all customer touchpoints. Marketing campaigns can transform qualified leads. Service tasks, appointments and phone calls can all be replicated via integration. The data is synchronized from SAP Service Cloud to SAP Marketing Cloud in real time to provide full visibility of all replicated service data. The pre-built integration supports initial and delta data loading from SAP Service Cloud to SAP marketing cloud. This includes business partner data as well as activity replication such as tasks, appointments, and phone calls. When it comes to integration between SAP Marketing cloud and SAP Customer Data Cloud, a powerful platform is in place, focusing on the key scenarios of customer identity, customer consent, and customer profile. Customer identity facilitates registration as a service and social login for seamless and secure customer access to your systems of choice. This happens with the help of a network protected identity approach for maximal information security. The platform also supports your customers capturing permissions with the help of pre-configured ad workflows for progressive profiling. SAP Customer Data Cloud acts as a centralized data store, which is fully searchable and also enables customers to control their own personal data in self-service centers to be compliant with global laws and individualized data processing regulations. Profile building and Persistence leverages a flexible, fully indexed cloud database using a dynamic scheme. It's possible to orchestrate customer profiles via integrations that enable bidirectional data flows between marketing, sales and service applications and governance profile data across the entire customer lifecycle through a visual console. Integration between SAP Marketing Cloud and SAP Commerce Cloud. Allows the business to enrich the customer profile by tracking activities such as products viewed, products placed in the shopping cart, and other clickstream data events coming from the store front. What's more, customers, customer consents, product data shopping carts, orders and reviews all get replicated to your marketing system. Furthermore, the deep customer insights available in SAP marketing cloud can be leveraged by SAP Commerce Cloud to provide a highly personalized and contextual shopping experience tailored to different customer segments within the web store. SAP marketing cloud provides smart, context relevant product and offer recommendations in real time. SAP cloud Integration packages should be used for data sharing, pipelining, and orchestration. SAP Marketing Cloud can be integrated with SAP Analytics Cloud to enable intuitive visualization through bespoke dashboards and storyboards, which come ready for use out of the box by monitoring marketing performance with the help of marketing centric analytical dashboards and KPIs. You can quickly identify and easily respond to new opportunities. The OAuth based single sign on enables seamless navigation from SAP Marketing Cloud to SAP Analytic Cloud, without the need for additional authentication. Moreover, SAP Analytics Cloud accesses SAP marketing cloud data via Core Data Services views without the need for data replication. SAP Analytics Cloud is the preferred analytics solution. It is not only possible to access marketing relevant contact account, commerce, campaign and planning data, but also to inspect and model other data sources connected to SAP Analytics Cloud with the help of an intuitive front end dashboard. By integrating SAP Marketing Cloud and SAP S for Hana Cloud or on prem versions, enterprise customers can use customer and contact data as well as their relations and address data for marketing campaigns in both business to business and business to consumer scenarios. This can be implemented out-of-the-box using prepackaged integration flows using the Cloud Integration Automation Service or IaaS for short. Automated workflow provisioning can be configured using BTP. The SAP Business Technology Platform System extensibility allows the transfer of data extensions like customer fields and objects. The data can be loaded into SAP Marketing Cloud via both initialization and update operations. Objects like sales orders are replicated and, if necessary, product data is transferred and saved for further use. Segmentation and marketing planning can be done more efficiently by running an integrated core system like SAP S4 Hana. The integration is done using SAP cloud integration connecting SAP Marketing Cloud via old data services. Similar to the integration with SAP Sales and Service Cloud. The integration with SAP CRM is an out of the box integration that loads leads and activities from SAP Marketing cloud to SAP CRM and business partner data from SAP CRM to SAP Marketing cloud here to a transfer of data extensions is supported. The data can be loaded to SAP Marketing Cloud on both initialization and update. In addition to lead activity and business partner data, existing permissions and marketing attributes can be replicated to SAP Marketing Cloud as well as orders and opportunities. The integration is based on SAP cloud integration and connects to SAP Marketing Cloud via OData services. Integration with SAP CRM will transform your mature on prem CRM landscape into a hybrid system, augmented by the additional profiling power of the marketing cloud world. Marketing experts can kick off campaigns to create tasks, appointments, leads and phone calls in SAP CRM and sync them back to SAP marketing cloud by integrating SAP Marketing Cloud and SAP ERP. It becomes possible to use data from the leading back office on prem system in business to business and business to consumer scenarios. The system integration gives you all the freedom you need when it comes to the replication of data extensions between the systems, as well as data initialization and update. This includes both business partner data and sales volume data such as quotes, orders, and returns. If required, product data two can be replicated to SAP Marketing Cloud. You can integrate financial data to facilitate your marketing planning activities. Actual and committed spend information from SAP, ERP will help define your marketing plans and programs in more detail. From a top down or bottom up perspective. Use the aggregated data to launch campaigns for customers and contacts, or use the sales volume data to determine the best target group by segmentation. Set up your budget and marketing plans based on back office information and booster campaigns to make your enterprise more successful. The integration is performed using SAP cloud integration as middleware and OData services to import business objects. To sum up, keep in mind that SAP Marketing Cloud comes with open APIs based on OData, which allows different integration scenarios for systems and services. Focusing on scenarios like the tracking of event attendance rates or capturing data from in-store technologies at the point of sale, gives a very good insight into what kind of business models could be enriched. This wraps up the integration overview of SAP Marketing Cloud with other products in the SAP portfolio.