Name: Setting Up Real-Time Connector for SAP Customer Data Cloud and SAP Emarsys Customer Engagement
Uploaded: 2025-1-13
Duration: 354 s
Description: This video shows you how to connect SAP Customer Data Cloud to your SAP Emarsys account, activate synchronization of the data you need for segmentation and personalization at Emarsys, create forms to collect customer data.

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<div>This video shows you how to connect SAP Customer Data Cloud to your SAP Emarsys account, activate synchronization of the data you need for segmentation and personalization at Emarsys, create forms to collect customer data.</div>

Setting Up Real-Time Connector for SAP Customer Data Cloud and SAP Emarsys Customer Engagement

Hello! In this video you’ll hear about the Real-Time Connector for SAP Customer Data Cloud integration for SAP Emarsys Customer Engagement. The Real-Time Connector for SAP Customer Data Cloud and SAP Emarsys Customer Engagement enables you to set up a connection between SAP CDC and the Emarsys contact database to instantly synchronize customer data and contacts into Emarsys contacts. These synchronized fields (called shared custom fields) may not only contain everyday data such as product preferences, but also opt-in permissions (called consents) and subscriptions to offers and newsletters. Also, you can build nice forms to collect all these from your customers. If you are a user of the SAP Customer Data Cloud, you will be able to keep an up-to-date profile of your contacts to leverage the SAP Emarsys platform’s capabilities for omnichannel messaging. You can use these capabilities for customer onboarding, profile updating, consent management and unsubscribe mitigation. If you already have the SAP Customer Data Cloud set up, the CDC Connector will only need your Emarsys API secret key and your API username. Your secret key is displayed only once ever at the API user creation. Also make sure to enable the required permissions for your user, whose list can be found in the SAP Help Portal. In the SAP CDC console, go to Orchestrate > Emarsys Integrations and create a new Configuration. The SAP CDC Console is able to support multiple Emarsys accounts, each with their own API users. These can serve different brands or markets of the same company. Enter your data and enable the connection. You may also add filters for specific fields, so your contacts are assigned only to the relevant account. After using the API User credentials, and the attribute filtering, your connection is set up. SAP CDC will automatically start the sync of a set of customer data called standard fields to your SAP Emarsys contact database, but you are able to expand this list. Note, that this is a one-way sync: Make sure to only update your contacts from the SAP Customer Data Cloud to avoid accidental overwrites. In CDC, only Consent for Mail and SMS, which are mapped to the Emarsys email Opt-In and SMS Opt-In fields, are synced bidirectionally. If Commerce Cloud is also part of your architecture, customer data should be synchronised to Emarsys only via Customer Data Cloud. For a full list of limitations, visit the SAP Help Portal. Let’s look at creating new custom fields, updating newsletter subscriptions, and creating forms with a basic use case of an online clothing store. Imagine that you want to create a new campaign based on new information about your customers that is not yet available in the contact database. For example, you want to collect the favorite color of your customers. First, you will need a new shared field for this. To create a new shared field, in the CDC console go to Advanced > Accounts Schema and click Create Field. Don’t forget to save your changes. Your new field will appear in the Emarsys platform with prefix “cd_”, marking all CDC created fields. Continue with creating a new subscription field similarly as the shared field but selecting Subscription as the type. Now, you need to add your new fields to a form: Go to user Interfacing > UI Builder. Select your form called screen-set here or create a new collection. Now, we will update our default profile update form. Click the three dots next to the name of the form. Drag and drop the desired elements into the form or change the properties of the existing elements. Finish your form by clicking Save. We can see these changes at work in our CDC connected demo store. After registering in the store, we can see that a new contact is visible in the SAP Emarsys Platform. Following a page reload, the relevant contact data fields are updated with the values from the profile update. Thus, these values are available for segmentation and personalization. For email and SMS opt-in preferences, the update should work in both directions. For example, changing the “Opt-In” field in the Emarsys Platform to “false” will also change the opt-in status in the CDC console. Additionally, you can be sure that if a customer requests the deletion of their data, it is enough for you to delete the contact in CDC. In CDC, go to Identity Access > Profile > Actions and click Delete Account. After the confirmation, the contact will be also removed from the Emarsys Platform shortly. This was just some of the capabilities made possible by Real-Time Connector for SAP Customer Data Cloud. By combining the features of SAP Customer Data Cloud with SAP Emarsys Customer Engagement, you can really leverage your contact database for your marketing goals. We hope you found this video useful, and we’ll see you soon.