Name: Understanding Products Use and Resonance in SAP Marketing Cloud
Uploaded: 2018-6-8
Duration: 250 s
Description: Learn how to use the Products - Use and Resonance app to find out information on products and their rating, thus helping you to select the relevant products to use in campaigns, offers and recommendations.

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<div><div><div><div><div><div>Learn how to use the Products - Use and Resonance app to find out information on products                              				and their rating, thus helping you to select the relevant products to                              				use in campaigns, offers and recommendations.</div></div><br></div><br><br></div></div></div>

Understanding Products Use and Resonance in SAP Marketing Cloud

In this video, you will learn about the products, use and residence application, which enables marketing experts to find and analyze products. The products use in residence application enables marketing experts to easily identify relevant products that can be used in recommendation scenarios. Offers and email campaigns, as well as for creating predictive models and segmentation models. This is beneficial for customers as they can easily verify that products are loaded with suitable information. Let's look at the key features. Products can be easily identified by basic information like name, ID and description, or a given picture and hyperlink uploaded from a commerce system for products assigned to product categories and multiple hierarchies. One can easily figure out the associated categories and hierarchies. Products can be clustered in base products and their variants, as well as normal products. One of the key features is that reviews and ratings for products are shown based on the interactions, which are taken from a web based product rating solution like SAP jam communities. In addition to the product rating, analytical information about the number of clicks, recommendations for products and clicks, products and emails is given. Finally, products can be assigned to brands for analytics. As a prerequisite, you need to upload product categories and products into your system using these OData services, import products, hierarchies and categories as well as import products. The import product so data service is now available, and an updated version that allows loading descriptions of any length. The corresponding AI flows for integrating products from S for Hana enterprise or ERP have been adjusted for the new version of the service. Additionally, to enable the display of ratings, you need to upload interaction data either via the OData API or via CSV file, and set up a connection with the respective social media channel. Here you can see the application products use and resonance with a list of products. All relevant information such as clicks, products and emails. Overall rating and clicks recommendations can be consumed at a glance. You can also trigger a CSV download of a filtered list of products that you can use. For example, in campaigns, offers recommendations or segmentation enhanced visualization options for the product hierarchies allow you to display categories with the same name in different hierarchies, or view products that are assigned to several hierarchies in the product view. The objects page shows certain details like the product hierarchy path and all product reviews with the corresponding user ratings. Products also have a lifecycle management. As you can see, a product has a valid to date which indicates when the product will be set to expire and not taken into consideration anymore. In marketing processes like campaign emails, offers or recommendations. If you are an administrator, you can load various products with the language dependent long description that will be shown on the object page. That description may exceed 512 characters, but please notice that those are only available for search and filtering in the object search. This can help you to find the desired product more easily, using not only its name, but also its features and details. The Products Houston Residents app gives you full extensibility on the object page. You can enhance the object page with standard attributes and with customer specific attributes, and you can define groups. It is also possible to extend the list view by adding custom fields. Extensibility can also be enabled for the object search.