Name: Working with Mobile Engage Inbox in SAP Emarsys Customer Engagement
Uploaded: 2024-10-28
Duration: 237 s
Description: This video demonstrates how to create and automate a Mobile Engage Inbox campaign, highlighting the benefits of inbox messages such as their persistence and higher engagement compared to push notifications. Using a practical example, it covers steps from campaign creation and content personalization to testing and performance reporting.

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<div><div><div><div><div><p>This video demonstrates how to create and automate a Mobile Engage Inbox campaign, highlighting the benefits of inbox messages such as their persistence and higher engagement compared to push notifications. Using a practical example, it covers steps from campaign creation and content personalization to testing and performance reporting.</p></div></div></div></div></div>

Working with Mobile Engage Inbox in SAP Emarsys Customer Engagement

Welcome! In this video we will present you Mobile Engage Inbox campaigns. Why Inbox? A mobile app inbox is very similar to an email inbox so your messages will be displayed in the central area of your mobile app. One key differentiator is that contacts don't need to opt-in to receive notifications to receive inbox messages! Also, your contacts will be engaged with inbox messages longer and will read them through repeatedly. Unlike push notifications, inbox messages are persistent; they don't disappear like push. Let's take a look at our use case. Your customer Dave has recently installed your app. You have already sent him an In-App welcome notification, but he has not yet purchased. Now, you want to extend the current program with a non-intrusive Inbox campaign, as a reminder, including a 10 % unique voucher code to motivate him to purchase. Let me show you how to build and automate this campaign. On the Mobile Engaged page, I navigate to the Inbox campaigns tab and click create Inbox campaign. I name the campaign "Welcome voucher Inbox", select the application, and enable that the campaign has a HIGH priority. How it is displayed is up to the developer of your app. It could be top of the list of messages, bold or have a flag. The internal ID is for external reporting. On the right I select the recipient source. I select Automation because I want this to be a part of a program, but you can select a segment to send ad-hoc campaigns, as well. Similar to Push or In-App campaigns. I can apply segment criteria for devices to make sure that for example only iOS users are targeted. In the Conditions drop-down I select my iOS Users segment I created earlier. Next step is Content Creation. Inserting content on the preview is easy. I click the media icon above the message title, select an image from the media database and add my reminder message with a header and body text. I include first name as personalisation and add a fallback text. I also include a unique voucher code from a voucher pool I have created earlier. Under action Buttons. I add a button with a link. Again, how this is displayed depends on your app. I quickly create a Spanish version for Spanish device settings. The default language is defined in the App settings. Inbox settings is for advanced users to add additional data to the message using JSON format. After everything is set up I send a test message to my mobile. Everything looks good so I click ready to launch and add the message to my Automations program. When the recipient source is a segment this scheduling page is available for you to see the Total number of contacts targeted. You can decide when the message expires to avoid frustration of recipients seeing expired vouchers for a sale they missed. And you can schedule the campaign for now or at a specific date and time. Congrats! Your inbox campaign is up and running. Let's check the performance. For that, click the Reporting icon on the campaign overview page. Once you select the timeframe, you see the summary and you can take a closer look at the following: Sent displays the time when the messages were sent. Opens are the clicks on the message to open from the Inbox Overview. Pinned is an additional function depending on your app, like marking as favourite. Seen is how many contacts have seen the message in their Inbox Overview. Undelivered is the number of messages that could not be delivered. Now, you're familiar with Mobile Engage Inbox campaign creation and the reporting. Thank you for your attention!