Name: Working with Promotion Engine in Backoffice in SAP Commerce Cloud
Uploaded: 2019-9-11
Duration: 229 s
Description: This video will give you a brief overview of Promotion Engine in Backoffice. We will take a look at Promotion templates, Promotion rules, Promotion planning, Promotion versions among other things.

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<div><div><div>This video will give you a brief overview of Promotion Engine in Backoffice. We will take a look at Promotion templates, Promotion rules, Promotion planning, Promotion versions among other things.</div></div></div>

Working with Promotion Engine in Backoffice in SAP Commerce Cloud

Hello, my name is Elif. In this video, I'm going to give you a brief feature overview of promotion engine as it ships with SAP Commerce Cloud. Please be aware, we will just take a glance at those features here. Let's get started. Promotion engine enables companies to design their online marketing strategies without having to rely on their IT departments. You can work with promotion engine in the back office administration cockpit. Here are some business benefits of promotion engine. It can boost sales and customer loyalty across all touchpoints by providing an omnichannel strategy for promotion management. It offers highly targeted promotions resulting in improved customer engagement and retention. Promotion engine makes creating and publishing promotions faster because it includes easy to use and intuitive business tools. Last but not least, Promotion Engine will reduce implementation costs for creating highly customized promotions. Let's talk about the main features of promotion engine promotion templates let you offer promotions and discounts on your products out of the box. You can customize the templates and create new ones, jumpstarting future promotion campaigns. Promotion. Prioritization enables you to remain in control of which promotion fires. When you can assign a numerical value to each promotion that determines the order in which they are applied. Organize promotions by adding them into groups. Those groups can be applied to specific websites or domains. The intuitive UI, also known as Rule Builder, allows you to define your next promotion campaign in just a few mouse clicks via drag and drop. You can add conditions and actions to your role. Promotion messages can be configured to appear on the storefront. They allow you to inform your customers about currently applied promotions and potential promotions. Once the defined conditions have been fulfilled. Promotion engine is integrated with the assistant Service Module, or ASM. It enables customer support agents to provide real time customer sales and service support. That includes special discounts and promotions exclusively available through the ASM promotion. Engine comes fully integrated into the B2C and B2B accelerator, including sample promotions. This, for example, is a promotion tailored towards B2B. Rule versioning allows you to adjust promotion rules to new circumstances by creating a new version of a rule. Your changes won't affect the currently active version of the rule until you publish your changes. Coupon management allows you to create and manage e-commerce coupon codes or discount codes that your customers can redeem in your online store. Promotion planning allows you to schedule activation and deactivation of grouped promotions, as well as to include restrictions being based on the rule engine of a CPA. Commerce cloud ensures further customization options as well as rule extensibility. That's all for now. About promotion engine. If you want to learn more about promotions, please check out the documentation or consider our other enablement offerings.