• Course

Exploring AI-Driven Lead to Cash in SAP Customer Experience

A Guide to Using AI and SAP Customer Experience Solutions in the Lead-to-Cash Business Process

About this course

This course explores the Lead to Cash process across the Business Suite and Autonomous CX, showing how SAP Customer Experience solutions and SAP backends work together and how SAP Business AI — including Joule and AI agents — is driving a more autonomous, outcome-driven customer journey.

Prerequisites

  • Basic understanding of a B2B or B2C commercial cycle (marketing → sales → order → service)
  • Familiarity with what SAP Customer Experience covers — ideally a brief overview of SAP Sales Cloud, Service Cloud, Commerce Cloud, ...
  • Conceptual awareness of what AI, machine learning, and AI agents mean in a business context.

Products and Roles

Business UserConsultantAdministratorProject ManagerArchitectDeveloperPresalesSAP Cloud for Customer core applicationsSAP Customer Data CloudSAP Marketing CloudSAP Commerce CloudSAP Customer Data PlatformSAP Engagement CloudSAP Sales Cloud