After completing this unit, you will be able to:

• Define the key characteristics of the sports and entertainment industry and its unique attributes, competitive advantages, and distinguishing features.
• Evaluate major trends shaping the sports and entertainment industry, and assess their implications and impact on future developments and transformation.
• Analyse the sports and entertainment value chain and how business models are evolving.
• Identify key differentiating business processes and activities within the sports and entertainment industry’s value chain.