SAP Customer Experience - Lead to Cash

This course guides you through the Lead-to-Cash business process in the Intelligent Enterprise, showing how SAP Customer Experience and SAP S/4HANA work together and how AI enhances specific use cases.

By the end of the course, learners will be able to:

• Explain the end-to-end Lead-to-Cash journey—from first marketing contact through sales and fulfillment to post-purchase service—and identify the key touchpoints.
• Describe the roles, business entities, and operations at each stage of the process and how they interact across SAP Customer Experience and SAP S/4HANA.
• Explore common process variations and integration patterns used to support different business scenarios.
• Demonstrate how AI capabilities are applied across stages to improve decision-making, automation, and customer outcomes, using practical examples.