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In this course, Sebastian Steinhaeuser, Chief Operating Officer for SAP, introduces SAP's strategy to address market and technology trends in 2026.

Exploring SAP's 2026 Strategy

This course introduces the Buying Center narrative, which reinforces the shift from a product-centric view of selling SAP solutions to a customer-centric view. SAP Business Suite addresses the needs and priorities of different operational areas, such as the offices of the Chief Operating Officer and Chief HR Officer, in different but complementary ways. By tailoring your pitch to the needs of each of these different stakeholders, you can effectively tell the story of how SAP Business Suite can bring out the best in the areas that matter most to them.

Discovering the Persona View of the SAP Business Suite Buying Centers

This learning is designed to provide you with a foundational understanding of business processes, industry-specific solutions, and the SAP partner ecosystem. You will explore how these three pillars work together to drive end-to-end digital transformation and help businesses achieve agility, innovation, and efficiency.

Introducing SAP's Core Business Processes, SAP for Industries and the SAP Partner Network

This course provides all audiences with a foundation for understanding concepts relevant to many of SAP's cloud service and software offerings.

Discovering Fundamental Cloud Concepts

Build a strong foundation in SAP's strategy, portfolio, processes, and ecosystem.

Discovering SAP

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