B2B for SAP Customer Data Platform

In this live session you will learn about the capabilities of SAP Customer Data Platform Groups and Relationships, and how they apply to cover B2B scenarios for Accounts (customer companies) and B2B Activity Data. The session will also include an end-to-end demo with a straightforward common B2B scenario covering Order Activity for Regions, Accounts, and B2B Customers.Topics will include:

• Getting to know SAP CDP: Introduction and Capabilities
• Explaining Groups and Relationships
• An end-to-end B2B CDP use case: Order Activity per Regions, Accounts, and B2B Customers
• General discussion on B2B scenarios and use-cases with the audience: questions and answers

After participating in this live session, you will understand the capabilities of SAP Customer Data Platform Groups and Relationships, and how they apply to cover B2B scenarios for customer companies. You should also feel confident to model your own B2B CDP use case