Discovering the Lead to Cash Business Process

This interactive live session introduces the end-to-end Lead-to-Cash business process in an SAP context. Participants will gain a clear, practical understanding of how leads progress through qualification, sales execution, order fulfillment, billing, and revenue recognition, and how SAP CX solutions supports and integrates each step to improve sales efficiency and customer experience.

After participating in this live session, you will be able to:

• Understand the high-level flow of the Lead-to-Cash lifecycle and key business milestones
• Describe core SAP CX components and master data involved (customer, product, pricing, contracts)
• Explain how leads convert to opportunities, quotes, orders, and invoices in SAP
• Understand typical integrations with CRM, CPQ, order management, billing, and financials