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SAP Emarsys - The Final Step: Implementing API and Open Data for Connected Marketing

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SAP Emarsys - The Final Step: Implementing API and Open Data for Connected Marketing

Overview

In this live session, you will explore how to leverage the SAP Emarsys API for programmatic access to contact management, triggered communications, and integration with external systems. The session covers best practices for API authentication, user management, and event triggering, as well as how to set up and use Open Data for advanced reporting and analytics with Google Cloud Platform. 

Learning objectives

After participating in this live session, you will have gained practical knowledge to automate processes, extract and analyze data, and understand when to use API endpoints versus Open Data for your business needs

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