SAP Engagement Cloud, Enterprise Edition - Advanced Data Inputs & Outputs

In this session, we explore the next layer of data enrichment and connectivity within the platform. You will learn how Web Extend collects behavioral data from your website to power AI-driven segmentation, web behavior segmentation, and Web Channel. We will walk through the Universal Schema Builder and discuss how to design and extend your data model. Additionally, we cover how to connect external systems: such as SAP Customer Data Cloud, SAP Customer Data Platform, and SAP Sales Cloud, including an overview of Open Data capabilities. We conclude with a summary and Q&A session.

driven segmentation, web behavior segmentationAfter participating in this live session, you will understand how Web Extend works for website data collection and AI-driven segmentation, how to structure and expand data with the Universal Schema Builder, and how to integrate external systems such as SAP Customer Data Cloud, SAP Customer Data Platform, and SAP Sales Cloud using Open Data.