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Advancing in SAP Engagement Cloud, Emarsys Edition

<div>Discover how Engagement Cloud Scripting Language enhances dynamic content creation through personalization and conditional logic. Learn key concepts like expressions and statements, with examples to tailor marketing messages using customer data.</div>

Introducing Engagement Cloud Scripting Language in SAP Engagement Cloud, Emarsys Edition

<div><div><div><div><div>Explore advanced SAP Engagement Cloud VCE features including triggered emails, templates, and product recommendations. Learn how to create an abandoned cart email using mail streams and personalization options for dynamic content tailored to user interactions and preferences.</div></div></div></div></div>

Creating Triggered Email with Advanced VCE Features in SAP Engagement Cloud, Emarsys Edition

<div><div>Explore how Smart Insight helps marketers increase Customer Lifetime Value (CLTV) by analyzing customer behavior and purchase data. Learn how lifecycle stages are defined, conversion rates are influenced by marketing, and discover new opportunities with predictive analytics and machine learning.</div></div>

Using Smart Insight Customer Lifecycle Dashboard in SAP Engagement Cloud, Emarsys Edition

<div>Learn how to utilize Smart Insight to enhance marketing strategies for defecting buyers. Discover drill-down analytics for conversion rates and revenue, automate engagement with lifecycle segments, and explore affinity reporting to tailor campaigns effectively for cross-sell and up-sell opportunities.</div>

Using Customer and Lead Lifecycle and Product Affinity Screens in SAP Engagement Cloud, Emarsys Edition

<div><div>Learn how the Smart Insight Impact module tracks revenue generation and retention effectiveness. Explore built-in reports to measure retention marketing success, channel-specific revenue attribution, and refund impact analysis. Adjust data quality and configuration settings for optimized customer lifecycle insights, enhancing marketing strategy and performance measurement.</div></div>

Using Impact, Data Quality, Settings and Store Reporting in SAP Engagement Cloud, Emarsys Edition

<div>This video introduces Predict, SAP Engagement Cloud's machine learning-powered recommendation engine that personalizes product suggestions for customers via email and web channels. It walks through different recommender logics, such as Mail Personal and Abandoned Cart, and demonstrates how to easily integrate these recommendations into email campaigns using the Visual Content Editor (VCE). Additionally, it covers how to track interactions and performance using the Email Recommender reporting dashboard.</div>

Exploring Email Recommendations in SAP Engagement Cloud, Emarsys Edition

<div><div>This video discusses the Predict web recommendation engine, which analyzes the online behavior of your customer base and serves more personalized product recommendations.</div></div>

Exploring Web Recommendations in SAP Engagement Cloud, Emarsys Edition