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Advancing in SAP Engagement Cloud, Emarsys Edition

<div><div>In this video, you’ll learn how to customize the SAP Engagement Cloud Home page. We cover navigating the Home page, switching between accounts, using the shell bar menu for feedback and searches, managing notifications, and customizing widgets to track important metrics. This will help you optimize your SAP Engagement cloud platform experience.</div></div>

Introducing Home in SAP Engagement Cloud, Emarsys Edition

<div><div><div><div>Learn how Mobile Engage In-App Messaging can boost user engagement by displaying targeted messages within your app. Create and schedule campaigns, set triggers, and analyze performance to motivate users and enhance app interaction.</div></div></div></div>

Working with Mobile Engage  In-App in SAP Emarsys

<div>Learn how to utilize Smart Insight to enhance marketing strategies for defecting buyers. Discover drill-down analytics for conversion rates and revenue, automate engagement with lifecycle segments, and explore affinity reporting to tailor campaigns effectively for cross-sell and up-sell opportunities.</div>

Using Customer Lifecycle, Lead Lifecycle and Product Affinity Screens in SAP Emarsys (Part 2)

<div>Learn how the Smart Insight Impact module tracks revenue generation and retention effectiveness. Explore built-in reports to measure retention marketing success, channel-specific revenue attribution, and refund impact analysis. Adjust data quality and configuration settings for optimized customer lifecycle insights, enhancing marketing strategy and performance measurement.</div>

Using Impact, Data Quality, Settings and Store Reporting Pages in SAP Emarsys (Part 3)

<div><div>This video introduces Predict, SAP Emarsys' machine learning-powered recommendation engine that personalizes product suggestions for customers via email and web channels. It walks through different recommender logics, such as Mail Personal and Abandoned Cart, and demonstrates how to easily integrate these recommendations into email campaigns using the Visual Content Editor (VCE). Additionally, it covers how to track interactions and performance using the Email Recommender reporting dashboard.</div><div><br></div></div>

Exploring Email Recommendations in SAP Emarsys

<div><div><div>This video discusses the Predict web recommendation engine, which analyzes the online behavior of your customer base and serves more personalized product recommendations.</div><div><br></div></div></div>

Exploring Web Recommendations in SAP Emarsys