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This playlist contains videos to help you learn about the advanced capabilities of SAP Marketing Cloud.

Advancing in SAP Marketing Cloud

<div><div><div><div><div>In this video, you'll learn about&nbsp;how to enable a custom
business object for a B2B relationship segmentation object and use it in segmentation.&nbsp;</div></div></div></div></div>

Assigning a Custom Business Object to a B2B Relationship Segmentation Object in SAP Marketing Cloud

<div><div>In
this video, you'll learn about&nbsp;the new marketing cloud feature,&nbsp;Sanity Check, which helps you keep
your segmentation healthy and how to use it.<br></div></div>

Using the Sanity Check Tile to Get Guidance on Segmentation Configuration Issues in SAP Marketing Cloud

<div><div><div><div><div><p>In this video, you’ll learn how to create custom analytics stories if the standard stories of
SAP Marketing Cloud do not cover your use case.&nbsp;</p></div></div></div></div></div>

Creating Custom Stories in SAP Marketing Cloud

<div><div><div><div><div>Welcome to Part 1 of the Marketing Analytics Extensibility video series. In this video, you'll
learn how to create “Custom CDS Views” in SAP Marketing Cloud.</div></div></div></div></div>

Creating Custom CDS View in SAP Marketing Cloud

<div><div><div><div><div>Welcome to Part 2 of the Marketing Analytics Extensibility video series. In this video, you'll learn how to create a “Custom Analytical Query” using the
“View Browser” app in SAP Marketing Cloud.</div></div></div></div></div>

Creating Custom Analytical Query in SAP Marketing Cloud

<div>Welcome to Part 3 of
     the Marketing Analytics Extensibility video series. In this video, you’ll learn how to create SAP
Analytics Cloud models and stories within the SAP Analytics Cloud and make them
available for SAP Marketing Cloud.</div>

Creating SAP Analytics Cloud Models and Stories in SAP Marketing Cloud

<div><div><div>Welcome to Part 4 of the Marketing Analytics Extensibility video series. In this video, you'll learn about data migration.</div></div></div>

Understanding Data Migration in Marketing Analytics in SAP Marketing Cloud

<div><div><div><div><div><div><div>Are you wondering what id origins are and how to configure them? Watch this video to get some important insights and aspects to consider when loading contact &amp; account data into SAP Marketing Cloud. Stay tuned for more!</div><div><br></div></div></div><b>NOTE: </b>This video refers to "Hybris Marketing Cloud" instead of "SAP Marketing Cloud" but the content of the video is still valid.&nbsp;Also, your SAP Marketing Cloud user interface may appear differently, but all functions remain the same, regardless of UI appearance.<br></div></div></div></div>

Planning and Configuring the Contact Data Load in SAP Marketing Cloud

<div><div><div><div>In this video, you will learn how to leverage custom fields and views in the Score Builder application. <br><br><br></div><br></div></div></div>

Understanding Score Extensibility in SAP Marketing Cloud

<div><div>In this video you will learn about possible segmentation configurations and tools for analyzing and tracing&nbsp;segmentation steps&nbsp;in SAP Marketing Cloud.<br><br><b>NOTE: </b>Your SAP Marketing Cloud interface might look slightly different, but the overall process stays the same.<br></div></div>