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This playlist contains videos to help you become competent in SAP Marketing Coud.

Becoming Competent in SAP Marketing Cloud

<div><div>In this video, you'll learn how to create, train, and publish Predictive Models in Predictive Studio in SAP Marketing Cloud. Predictive models use algorithms and historical data to calculate scores that give you insights about your customers' future behavior.</div></div>

Creating Predictive Scores and Models in Predictive Studio in SAP Marketing Cloud

<div><div><div><div><div><div><div>In this video, learn about the main entity types that make up the data model - interactions, interaction contacts and products&nbsp;in SAP Marketing Cloud.<br></div><br></div></div></div></div></div></div>

Understanding Interactions, Interaction Contacts and Products in SAP Marketing Cloud

<div><div>Day by day thousands of interactions may be stored in your SAP Marketing Cloud system to support your marketing activities. As valuable as the data is at present, over time it can clog up your system, block storage space, and obscure important information. Watch this video on how to practice good housekeeping, and declutter your system regularly with SAP Marketing Cloud.<div><p><b>NOTE: The application job used as an example in this video has changed and is no longer valid, but the deletion concept recommended in the video still applies.</b></p></div></div></div>

Understanding Data Lifecycle Management in SAP Marketing Cloud

<div><div><div><div>This video explains the contractual contact count, the terminology for different types of contacts and how to keep the license count in check.&nbsp;<br><br></div></div></div></div>

Understanding Interaction Contacts and Your License in SAP Marketing Cloud

<div><div>When you load contacts into SAP Marketing Cloud, you want to check whether your data came in as expected. In this video you will learn about the various ways you can do this in SAP Marketing Cloud.&nbsp;<div><br></div></div></div>

Checking the Imported Data in SAP Marketing Cloud

<div><div><div><div><div><div><div><div><div>In this video you will learn about the features and types of target groups in SAP Marketing Cloud.<br><br><b>NOTE: </b>Your SAP Marketing Cloud user interface may appear differently, but all functions remain the same, regardless of UI appearance.</div></div></div></div></div></div></div><br></div></div>

Understanding Target Groups in SAP Marketing Cloud

<div><div><div><div><div>In this video, you'll learn about&nbsp;campaign terminology, the use of templates, status management, A/B testing, and other topics corresponding to Campaign Automation.<br><br><b>Please note that LINE and WeChat are obsolete and no longer available.</b><br></div></div></div></div></div>

Campaign Automation in SAP Marketing Cloud

<div><div><div><div>This video will show you how to effectively use the Score Builder to&nbsp;create and adapt scores for contacts using heuristic rules. Typically, marketing professionals use scores in Segmentation to rank contacts and to address them later through personalized campaigns based on their score value.&nbsp;<br></div><div><br></div></div><b>NOTE: </b>Your SAP Marketing Cloud interface might look slightly different, but the overall process stays the same.<br><br></div></div>

Understanding Score Builder in SAP Marketing Cloud

<div><div>Learn about the features that SAP Marketing Cloud offers to assure data privacy and the concept behind the marketing permissions.<br><br></div></div>