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Becoming Competent with SAP Engagement Cloud, Emarsys Edition

<div><div><div><div>Learn how to utilize SAP Emarsys SMS and MMS channels to reach your customers effectively, create personalized campaigns, and optimize engagement. Explore SMS vendor integration, campaign setup, personalization, and reporting.</div></div></div></div>

Managing SMS and MMS Campaigns in SAP Emarsys

<div><div><div><div><div>This video provides a brief introduction to omnichannel Content Blocks in SAP Emarsys. It explains how to create, edit, and manage reusable templates for Web Channel and Mobile In-app campaigns. Users can utilize prebuilt or custom blocks, adjust settings, edit HTML, CSS, JavaScript, and manage variables. The video also covers tagging, previewing, and sharing blocks across accounts.</div><div><br></div></div></div></div></div>

Introducing SAP Emarsys Content Blocks

<div><div>In this video, we introduce our Mobile Engage product and its Push function. You will learn how to drive engagement through mobile apps by setting up and automating personalized push notifications.</div></div>

Working with Mobile Engage Push in SAP Emarsys

<div><div><div><div>Learn how Mobile Engage In-App Messaging can boost user engagement by displaying targeted messages within your app. Create and schedule campaigns, set triggers, and analyze performance to motivate users and enhance app interaction.</div></div></div></div>

Working with Mobile Engage  In-App in SAP Emarsys

<div><div>This video demonstrates how to create and automate a Mobile Engage Inbox campaign, highlighting the benefits of inbox messages such as their persistence and higher engagement compared to push notifications. Using a practical example, it covers steps from campaign creation and content personalization to testing and performance reporting.</div><div><br></div></div>

Working with Mobile Engage  Inbox in SAP Emarsys

<div><div><div>Learn how to set up and launch Mobile Wallet campaigns using SAP Emarsys to engage customers with digital passes. This video covers configuration, segment targeting, and campaign personalization with QR codes, enhancing your marketing strategy across multiple channels.</div></div></div>

Creating and Using Mobile Wallet Campaigns in SAP Emarsys

<div><div><div><div>This video introduces the Web Channel, which helps display personalized messages on your website. It explains Campaign Settings, Placement, Content creation, how to activate a campaign, and check reporting. It also outlines the differences between the campaign types: Overlay, Embedded, and Ribbon.</div></div></div></div>

Creating Web Channel Campaigns in SAP Emarsys

<div><div>This video explores the creation and management of Conversational Campaigns in SAP Emarsys, featuring real-time marketing messages through WhatsApp Template Messaging and a comprehensive Sinch setup.</div></div>

Exploring the Conversational Channel WhatsApp Template Messaging in SAP Emarsys

<div><div><div><div><div><div><div>Learn how to effectively utilize web push notifications to engage customers across desktop and mobile browsers, increasing conversions and enhancing the customer journey. Discover key strategies for creating and managing successful Web Push campaigns in SAP Engagement Cloud.</div></div></div></div></div></div></div>

Creating Web Push Campaigns in SAP Emarsys

<div><div>In this video, you’ll learn more about Digital Ads in SAP Emarsys based on the use case of engagement with customers who unsubscribed from emails on social channels.</div></div>

Working with Digital Ads in SAP Emarsys

<div><div>In this video, we explain the basic terminology of the integrated Emarsys Loyalty solution so you'll get a better understanding of what are the Loyalty Wallet, Plans, Points, Tiers, Benefits, Actions, and Rewards.</div><div><br></div></div>

Introducing Loyalty in SAP Emarsys

<div><div><div><div>In this video, learn how to use relational data in SAP Emarsys to connect tables and create personalized marketing campaigns. Discover how to segment contacts using insights from relational views and employ personalization tokens for sharper, more effective targeting.</div></div></div></div>