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Week

Getting Started with SAP Emarsys

<div><div><div><div><div><p>This video provides an overview of the SAP Emarsys Platform, including essential terminology and features. Through a practical use case focused on re-engaging churning customers, you’ll explore key functions and products that enhance customer retention strategies.</p></div></div></div></div></div>

Kickstarting Your Journey with SAP Emarsys

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</p><div>In this video, you’ll learn how to customize the SAP Emarsys Home page. We cover navigating the Home page, switching between accounts, using the shell bar menu for feedback and searches, managing notifications, and customizing widgets to track important metrics. This will help you optimize your SAP Emarsys platform experience.</div><div><br></div></div></div></div>

Introducing SAP Emarsys Home

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</p><div>In this video, you'll learn about key account management features in Emarsys, including managing custom fields, configuring External Events, and using the Event Monitoring tool. Additionally, we'll cover settings for Smart Insight, SMS, and Email Domain Validation, as well as setting up Single Sign-On (SSO) for secure user authentication.</div><div><br></div></div></div></div>

Introducing Management Pages in SAP Emarsys

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</p><p>Discover how to manage contact data in SAP Emarsys using APIs, Web Extend, and import/export features. Learn about handling duplicates, bounce management, reply management, and setting frequency caps for effective email campaigns.</p></div></div>

Managing Contact Data in SAP Emarsys (Contacts - Part 1)

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</p><p>Learn how to create and combine segments in SAP Emarsys to boost personalization and targeting. Explore various segment types, including contact data and AI predictions, to enhance your marketing strategies with precise audience insights.</p></div></div>

Using Personalization and Segmentation in SAP Emarsys (Contacts - Part 2)

<div><div>Learn to create email campaigns using SAP Emarsys Visual Content Editor (VCE). Use block-based templates, personalize with AI tools, and optimize sending for effective communication with your audience.</div></div>

Creating Emails with the Visual Content Editor in SAP Emarsys

<div><div>In this video, learn how to use the SAP Emarsys HTML editor to create custom-triggered emails, like password reset notifications. Gain full control over your email design by editing your own HTML, while customizing settings, personalizing content, and optimizing your campaign for various email clients.</div></div>

Using HTML Editor and Triggered Email in SAP Emarsys

<div>This video introduces SAP Emarsys’s Automation solutions, Automation Center and Interactions, which help create omnichannel customer journeys using multiple nodes to solve marketing challenges. It demonstrates setting up an Abandoned Cart program to encourage purchases with a free shipping voucher and explains the differences between real-time Interactions and lifecycle-focused Automation Center. Additionally, it covers reporting features for monitoring and analyzing program performance.</div>

Discovering Automation Solutions in SAP Emarsys

<div><div><div><div>Learn to create and manage Forms in SAP Emarsys for collecting contact data and boosting registrations. Discover how to embed forms in web campaigns and use features like Google reCAPTCHA for site protection.</div></div></div></div>

Creating Forms in SAP Emarsys

<div><div>In this session, we explored the tracking of Contact Registrations and Email Analytics using a post-purchase upsell campaign. We examined the Registrations page for new sign-ups and analyzed email performance metrics such as open rates, click rates, and deliverability, offering a comprehensive view of campaign effectiveness and user engagement.</div></div>

Analyzing Contact Registrations and Email Performance in SAP Emarsys

<div><div><div>Learn how to measure and optimize your marketing campaigns with strategic analytics. Discover revenue attribution, value measurement, audience reporting, event attribution, conversion reporting, and more with SAP Emarsys.&nbsp;</div><div><br></div></div></div>

Tracking Marketing Impact with Strategic Analytics in SAP Emarsys

<div><div>Learn the essentials of email deliverability, including building and maintaining sender reputation, as well as monitoring and resolving&nbsp;deliverability issues. Discover tools and strategies in SAP Emarsys for optimizing email campaigns, improving engagement, and ensuring effective targeting and segmentation.</div></div>

Managing Deliverability in SAP Emarsys

<div><div>This video introduces Web Extend and Predict Data Sources, essential tools within Emarsys for 1:1 personalization. It explains how Web Extend collects visitor interaction data on your website, how Predict Data Sources help monitor data integration health, and provide a detailed overview of various data management features and tools available in Emarsys, such as the Product Data, Web Behavior data source, and sales data management.</div><div><br></div></div>