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Begin your SAP Emarsys journey with essential tools and strategies. This playlist empowers you with foundational knowledge to effectively manage campaigns and optimize marketing success.

Getting Started with SAP Emarsys

<div><div><div><div>This video introduces the basics of the SAP Emarsys Customer Engagement Platform and the key terminology. The use case of winning back churning customers is used to introduce products and functions.&nbsp;</div></div></div></div>

Kickstarting Your Journey with SAP Emarsys Customer Engagement

<div><div><div>In this video, you’ll learn how to customize the Emarsys Home page. We cover navigating the Home page, switching between accounts, using the shell bar menu for feedback and searches, managing notifications, and customizing widgets to track important metrics. This will help you optimize your Emarsys platform experience.</div></div></div>

Introducing SAP Emarsys  Home in SAP Emarsys Customer Engagement

<div><div><div><div><div><div>In this video, you'll learn about key account management features in Emarsys, including managing custom fields, configuring External Events, and using the Event Monitoring tool. Additionally, we'll cover settings for Smart Insight, SMS, and Email Domain Validation, as well as setting up Single Sign-On (SSO) for secure user authentication.</div></div></div></div></div></div>

Introducing SAP Emarsys Management Pages in SAP Emarsys Customer Engagement

<div><div><div><div><div>In this video, we explain different ways of importing data into Emarsys, Data Management and Data Export.</div></div></div></div></div>

Managing Contact Data (Contacts - Part 1) in SAP Emarsys Customer Engagement

<div><div><div><div><div>In this video, you'll learn about Personalization and combining different types of Segments.</div></div></div></div></div>

Using Personalization and Segmentation  (Contacts - Part 2) in SAP Emarsys Customer Engagement

<div><div><div>In this video, you will learn how to create email campaigns in the Emarsys Platform using the Block-Based Editor, also known as Visual Content Editor (VCE).&nbsp;</div></div></div>

Creating Emails with the Visual Content Editor in SAP Emarsys Customer Engagement

<div><div><div>In this video, we explain the Triggered Email solution and the basics of the HTML Editor in&nbsp;SAP Emarsys Customer Engagement.</div></div></div>

Using HTML Editor and Triggered Email in SAP Emarsys Customer Engagement

<div><div><div><div><div>This video introduces Emarsys’s Automation solutions, Automation Center and Interactions, which help create omnichannel customer journeys using multiple nodes to solve marketing challenges. It demonstrates setting up an Abandoned Cart program to encourage purchases with a free shipping voucher and explains the differences between real-time Interactions and lifecycle-focused Automation Center. Additionally, it covers reporting features for monitoring and analyzing program performance.</div></div></div></div></div>

Discovering the Emarsys Automation Solutions in SAP Emarsys Customer Engagement

<div><div><div>In this video, we discuss how to create and manage forms in SAP Emarsys Customer Engagement.</div></div></div>

Creating SAP Emarsys Forms in SAP Emarsys Customer Engagement

<div><div>In this session, we explored the tracking of Contact Registrations and Email Analytics using a post-purchase upsell campaign. We examined the Registrations page for new sign-ups and analyzed email performance metrics such as open rates, click rates, and deliverability, offering a comprehensive view of campaign effectiveness and user engagement.</div></div>

Analyzing Contact Registrations and Email Performance in SAP Emarsys Customer Engagement

<div><div><div><div>Learn how to measure and optimize your marketing campaigns with strategic analytics. Discover revenue attribution, value measurement, audience reporting, event attribution, conversion reporting, and more. Watch now!</div></div></div></div>

Tracking Marketing Impact with Strategic Analytics in SAP Emarsys Customer Engagement

<div><div><div>In this video, you'll get an overview of how you can manage your deliverability using the Emarsys Platform. You'll learn how to manage sender reputation and about the Deliverability Advisor.</div></div></div>

Managing Deliverability in SAP Emarsys Customer Engagement

<div><div><div><div>This video introduces Web Extend and Predict Data Sources, essential tools within Emarsys for 1:1 personalization. It explains how Web Extend collects visitor interaction data on your website, how Predict Data Sources helps monitor data integration health, and provides a detailed overview of various data management features and tools available in Emarsys, such as the Product Data, Web Behavior data source, and sales data management.</div></div></div></div>