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Working with Technical Features in SAP Engagement Cloud, Emarsys Edition

<div>Explore SAP Emarsys data requirements and contact identification. Discover how integrating diverse data sources enhances personalized communication and customer engagement through effective use of internal and external identifiers.</div>

Explaining Data Requirements and Contact Identification in SAP Emarsys

<div><div><div><p>Learn the essential steps for implementing SAP Emarsys. This video covers pre-implementation considerations like use cases, user identification, and data mapping, followed by milestones such as configuration, channel activation, and data integration. Understand the process for activating email sending and migrating campaigns for optimal setup.<br></p></div></div></div>

Exploring the Implementation Steps in SAP Emarsys

<div>In this video, we'll guide you through setting up Smart Insight using our new self-service tool in SAP Emarsys. You'll learn how to configure the necessary settings for product, sales, and store data, as well as setting eRFM parameters to track customer engagement. This step-by-step process ensures your Smart Insight is ready to analyze and optimize your retail data effectively.</div>

Setting Up Self-Service Smart Insight in SAP Emarsys

<div><div>Integrate Adobe Commerce with SAP Emarsys. Sync contacts, events and products for personalization. Ensure data quality and map fields. Real-time updates enhance e-commerce strategies and engagement.</div></div>

Setting up Adobe Commerce Plugin in SAP Emarsys

<div>In this video, we explain, step-by-step, how to connect your Shopify store to your SAP Emarsys account and then demonstrate the data flow using a Shopify event-based automation.</div>

Setting Up Shopify Plugins in SAP Emarsys

<div><div>Discover how Emarsys Scripting Language (ESL) enhances dynamic content creation through personalization and conditional logic. Learn key concepts like expressions and statements, with examples to tailor marketing messages using customer data.</div></div>

Introducing Emarsys Scripting Language in SAP Emarsys

<div><div><div><div><div>This video provides a step-by-step guide on integrating SAP Commerce Cloud with the SAP Emarsys platform using the Emarsys for SAP Commerce Cloud plugin. It covers essential setup procedures, including user creation, contact and product syncing, and activating e-commerce tactics like Real-time Abandoned Cart to enhance automated marketing and personalization efforts.</div><div><br></div></div></div></div></div>

Integrating SAP Commerce Cloud with SAP Emarsys

<div><div><p>Learn how to integrate SAP Customer Data Cloud&nbsp;with SAP Emarsys using the Standard Connector. Sync customer data for personalization, consent management, and omnichannel messaging. Optimize your use of contact data effectively.</p></div></div>

Setting Up Standard Connector for SAP Customer Data Cloud and SAP Emarsys

<div><div>Learn to connect SAP Customer Data Platform (CDP) to SAP Emarsys, combining data from multiple sources into unified customer profiles. Discover setup steps, schema adjustments, and the Direct Data Access feature for enhanced personalization and segmentation via SAP HANA Cloud.</div></div>

Setting Up Standard Connector for SAP Customer Data Platform and SAP Emarsys

<div><div>Discover how an integrated marketing solution with SAP Emarsys can enhance account engagement. Learn about the importance of content, context, and collaboration in capturing customer attention and driving successful sales.</div><div><br></div></div>

Introducing Account Engagement in SAP Emarsys

<div><div><div>In this video, learn how to set up webhook node presets to connect SAP Emarsys with SAP Sales Cloud. Follow the&nbsp;steps to create presets for automation, ensuring secure configuration and seamless integration to enhance your marketing tactics.</div></div></div>

Creating Webhook Node Presets in SAP Emarsys

<div><div>This video demonstrates how to set up Webhook nodes for communication between SAP Emarsys and SAP Sales Cloud. Follow the steps to configure presets in the Replicate New Marketing Contact tactic, enabling efficient data transfer for creating tasks or leads.</div></div>