Name: B2C Accelerator - SAP Commerce Cloud
Uploaded: 2019-5-28
Duration: 296 s
Description: This video demos the B2C Accelerator's features in SAP Commerce Cloud.

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<div><div>This video demos the B2C Accelerator's features in SAP Commerce Cloud.<br><br></div></div>

B2C Accelerator - SAP Commerce Cloud

Let's start with the B2C Accelerator!  Out-of-the-box it comes with two sample storefronts: Apparel and Electronics.... Now we´re looking at the UK version of the Apparel storefront and I´ll show you a few of its capabilities. Let's select one of the available products. I can browse the different colors available for the shirt: black, white, and blue. Because of the product variants feature included in the B2C accelerator, I can also browse different sizes.  This feature allows me to define multiple variants of the same basic product. The B2C accelerator supports multi-language and multi-currency.  For the Apparel storefront, the multi-language and multi-currency features have been implemented  using two separate language-specific content catalogs.  So, if I open the German version of my Apparel store, I see the same content in German and the prices in EUR. The other example of a B2C storefront is the Electronics shop.  This store uses a different approach from the Apparel store but the functionality available on the site is the same.  It uses one content catalog for multiple languages and currencies. I can search for products, let´s say I am looking for Powershot cameras.  I get suggestions while typing and I´ll pick "powershot"... My search result has four hits, and I can sort them by several criteria.  This time, I´ll choose PRICE (LOWEST FIRST). Let´s pick the red powershot camera and have a look at the details.  Now I'm directed to the product details page. Here, I can browse through product images, check and write reviews, share on social media, and view product details.  I can also choose the option PICK UP IN STORE or configure the product by adding an engraved text. There´s a lot of information here, as opposed to our Apparel store where we mainly focus on sizes and colors.  For products with extensive specifications such as electronics, you can leverage the classification functionality delivered with the  Commerce Solution. Classification allows you to add extensive features and attributes to your products and categories in a flexible  manner. Now let´s go back a few steps.  Say I'm a customer who hasn't decided on a camera yet but likes Canon as a brand.  The customer also doesn't want to spend more than 200 euros.  Instead of searching for powershot camera, I can go to the digital-cameras category and  easily refine the category results based on my criteria. Under brand - I´ll select Canon - and for price - I´ll check this range.  There are four hits that match the criteria exactly. Just a quick note: the attributes and categories used as refinements here are all configurable within the  SAP Commerce Cloud Backoffice tools. OK, let's see how to go through with ordering this camera.  This checkout process comes built in with every accelerator so you can use it as is, from the get-go.  Points of integration such as payment, address verification, and delivery are mocked so the site works out-of-the-box. We'll do this in fast-forward: First, I'll add the product to the cart.  Then, I go to check out.  Since I might not want to create an account, I just enter my e-mail and select “checkout as guest”. Of course, we want a user to create an account, but we also don’t want to do anything that slows down the checkout process.  After checkout, you’ll see that account creation is encouraged on the confirmation page. On the checkout page, I'll enter my address in Germany. Next, I select my preferred delivery method. Then I can add payment details and do a quick review of the information. Last, I'll place the order. Let's make note of the order number; we will refer to this later when we look at how customer support and  order management work. The B2C Accelerator also features management of user consent.  This feature grants the users full control over the use of their personal data.  You can find the Consent Management Page under My Account on the storefront or on the Backoffice consent page. Users can also close their accounts themselves in the My Account area of a storefront. There´s of course a lot more to the B2C accelerator.  Be sure to explore it in detail so that you can benefit from the features delivered with it.  To find out more, check out the link below.