Name: Exploring Email Recommendations in SAP Emarsys
Uploaded: 2025-9-22
Duration: 210 s

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<div><div>This video introduces Predict, SAP Emarsys' machine learning-powered recommendation engine that personalizes product suggestions for customers via email and web channels. It walks through different recommender logics, such as Mail Personal and Abandoned Cart, and demonstrates how to easily integrate these recommendations into email campaigns using the Visual Content Editor (VCE). Additionally, it covers how to track interactions and performance using the Email Recommender reporting dashboard.</div><div><br></div></div>

Exploring Email Recommendations in SAP Emarsys

Welcome! In this session we will be covering our recommendation engine, Predict, which analyzes the online behavior of your customer base and serves personalized product recommendations to your customers via various channels. We achieve this by using machine learning. Predict is made up of two products: Email and Web Recommender. Predict has its own reporting dashboard that allows you to check on your results. Let’s start with Email recommendations. We display product recommendations in email via dynamic images showing a product thumbnail along with the name, price any other information that you pass to Emarsys. These images are rendered in real time when the recipient opens the message, to ensure that your customers always see the most relevant and up-to-date product recommendations. There are 6 types of recommender logics available: Mail Personal delivers personalized product recommendations to customers based on their recent browsing activity and purchase history. Abandoned Cart delivers the last products abandoned in the cart by the customer as well as product recommendations related to these. Post purchase delivers complementary product recommendations based on the last items purchased. Mail Category delivers personalized product recommendations from specific categories. Recently Viewed delivers the last items viewed by the visitor, and may use Mail Personal to provide more products if required. Recently Purchased delivers the last items purchased by the visitor and may also use Mail Personal to provide more products if required. In our use case, we want to add a Mail Personal widget to an Abandoned Browse campaign, to target users who have been on our website for more than 1 minute, but haven’t made a purchase or added an item to the cart. Our goal is to engage contacts who have ended a browsing session by recommending products that were not seen by the customer during the session. Adding product recommendations to an email is easy with the VCE. You have 2 options: You can either add the recommendations to a content block during template creation if you are going to display recommendations regularly in email campaigns and want to save time. Or, you can convert any image into a recommendation when creating an email campaign on the fly, as long as you can see this active Predict icon in the block. To do so, simply hover your mouse over the image to display the block toolbar and click the Email Widget Editor icon. Customize the recommendation image to your preference, and when you are finished, click Insert. Quick note: the product recommendation is an image containing several fields rendered into the image itself. So, if the block you want to add the recommendation to also has some text under the image, disable any optional elements with the Manage optional content tool. The Email Recommender reporting page lets you keep track of all the interactions of your customers with the product recommendations in your email campaigns. You can define the time period of your reports in the calendar. Below you see the email widget impression, click revenue and click through rates for the selected time period. Then you can dive deeper and compare widgets by expanding them into detailed chart metrics. You can select AB metrics and outliers for widgets with little activity as well. From this page you can also access the Email Widget Designer.