Name: Integrating and Analyzing Google Ads Campaigns in SAP Marketing Cloud
Uploaded: 2018-8-22
Duration: 158 s
Description: Do you want to reach even more customers and gain deeper insights? Run display and video campaigns in Google Adwords and evaluate their performance data in SAP Marketing Cloud.Please note, that this video refers to "Hybris Marketing Cloud" instead of "SAP Marketing Cloud". Also, this video refers to "GoogleAdWords" instead of "GoogleAds". The content of the video is still valid.

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<div><div><div><div><div><div><div><div><div>Do you want to reach even more customers and gain deeper insights? Run display and video campaigns in Google Adwords and evaluate their performance data in SAP Marketing Cloud.</div><div><br></div><div>Please note, that this video refers to "Hybris Marketing Cloud" instead of "SAP Marketing Cloud". Also, this video refers to "GoogleAdWords" instead of "GoogleAds". The content of the video is still valid.<br></div></div><br></div></div></div></div></div></div></div>

Integrating and Analyzing Google Ads Campaigns in SAP Marketing Cloud

Do you want to reach even more customers and gain deeper insights? Run display and video campaigns in Google AdWords and evaluate their performance data in SAP Hybris Marketing cloud. This is Peter. Peter is a marketing expert at Cookie Factory and has already used paid search campaigns in Google AdWords successfully. Now, Peter asks his agency to try other types of campaigns in Google AdWords for their newest cookie creation. Of course, Peter wants to see performance data in SAP Hybris marketing cloud for the campaigns his agency created. For this, he needs a campaign in SAP Hybris Marketing Cloud that is mapped to the Google AdWords campaign. With the mapping, the performance data is transferred from Google AdWords to SAP Hybris marketing cloud. Peter asks his assistant list to take care of the mapping on the launchpad. Liz opens the campaigns app and creates a Google AdWords campaign. In the campaign Designer, she chooses the Search network only box and selects the agency's Google account. Then she enters the Google AdWords campaign ID. Now this drags and drops an action to the campaign box to assign a campaign type. One after another, she assigns Peters Google AdWords campaign types. Display network only. Search network with display, select and video. For the video, Liz can even see a playable preview. Finally, she saves the campaign that now includes four Google AdWords campaign types. When she's done, Liz gives Peter the campaign details. He goes to the performance tab of this campaign to see the performance data. He can also look at the campaign performance in the chart view. Here Peter can see which campaign type was the most successful. You can also see in which ad network his campaigns were mostly viewed and on which device. Liz is happy about how easy and smooth the integration of SAP Hybris, Marketing Cloud and Google AdWords is. Peter is thrilled to monitor his campaigns in one place. He is convinced that the new cookie video will help his newest cookie creation become a great success.