Name: Introducing SAP CIAM for B2B
Uploaded: 2020-3-3
Duration: 275 s
Description: SAP CIAM for B2B helps to grow businesses by building a strong network of partners and customers at speed and scale. This video is a quick guide to know about CIAM for B2B.

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<div><div><p>SAP CIAM for B2B helps to grow businesses by building a strong network of partners and customers at speed and scale. This video is a quick guide to know about CIAM for B2B.</p></div></div>

Introducing SAP CIAM for B2B

Welcome to this quick guide on SAP CIAM for B2B. SAP CIAM for B2B helps to grow businesses by building a strong network of partners and customers at speed and scale. Let's introduce two important abbreviations. We have CIAM, which stands for Customer Identity and Access Management, and PBAC, which stands for Policy Based Access Control. Businesses today engage with a variety of partners to offer and consume products and services. Whether you are a seller, vendor, or buyer in a partnership, it is imperative to build trust with your business partners. Building trust can mean many different things, but it all boils down to delivering on the value promise of the relationship. So how do you build trust with your customers? There are six core business imperatives to consider. High connectivity and speed and efficiency, which are the core principles of digital transformation. creating great customer experience, which requires consumer-grade experiences, personalization at every stage of the customer journey, rapid onboarding of customers and partners, and proactive privacy governance, which is a necessity in highly regulated markets. The business and IT challenges faced with digital customer and partner engagement are slow, complicated, and costly onboarding, poor performance, unmitigated business risk, complexities with legacy IAM, rapid digital growth, and challenges with compliance. In order to overcome these challenges, we need a digital CIAM platform that accelerates, simplifies and protects businesses by delivering highly personalized experiences with progressive identity and profile management, decreasing onboarding times with self-service, organization management and seamless integrations, improving productivity with policy-based access control and delegated administration, reducing complexities and overhead with a single complete CIAM solution that removes data management and integration complexity, and mitigating security and data privacy risks with dynamic authentication, authorization, and consent management. SAP CIAM for B2B platform is the most complete SAAS based digital CIAM solution available with organization management for customers and partners, end-to-end identity lifecycle management for external organizations and their business users, flexible authentication management, policy-based access control, comprehensive consent and preference management, and end-user self-service and delegated administration. Let's briefly go through these features in more detail. Organization management empowers the rapid onboarding of partners, suppliers, and distributors to all digital properties through a governance process that will enable the business to comply across all connected applications. It supports self-registration and provisioning, user onboarding and management, and automatic external organization synchronization with back office systems using an open API architecture. Identity Lifecycle Management reduces friction at the point of registration. It provides consistent omni-channel experiences and authentication from a single location to reduce those complex, on-premise and cloud point-to-point integrations. It supports progressive identity and profiling, seamless integration, and high flexibility of integration. Authentication management provides flexible authentication options that balance security and usability requirements across different usage scenarios. SAP CIAM for B2B offers a centralized policy-based access control solution, or PBAC, with a governance process to secure applications and resources. This helps prevent data leaks and unauthorized access across the entire digital ecosystem. SAP CIAM for B2B provides self-service delegation of the partner organization and user management. This includes out-of-the-box integrations into the DX or digital experience ecosystem to offer a great customer experience foundation such as partner self-registration and delegated administration. And consent and preference management allows you to collect first-party data in a compliant way with an audit-ready consent vault to satisfy regional privacy regulations. This wraps up your quick guide video on SAP CIAM for B2B.