Name: Introducing SAP ECPM
Uploaded: 2020-10-19
Duration: 267 s
Description: In this quick guide video, we will introduce SAP Customer Data Cloud’s Enterprise Consent and Preference Management Solution, or ECPM.

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<div><div>In this quick guide video, we will introduce SAP Customer Data Cloud’s Enterprise Consent and Preference Management Solution, or ECPM.<br><div><br></div></div></div>

Introducing SAP ECPM

In this quick guide video, we will introduce SAP Customer Data Cloud's Enterprise Consent and Preference Management solution, which we will refer to as ECPM. ECPM allows you to build customer relationships based on transparency and control using customer consent and preference management tools. With SAP ECPM, you can give customers more control over their personal data while managing all of your customer consent, preference settings, and data from a central platform. SAP's ECPM solution is built on three core pillars. Consent and Preference Capture, Personal Data Control, and Streamlined Data Management. Let's start with Consent and Preference Capture. With ECPM, you can implement customizable pre-configured workflows allowing you to transparently capture and manage consent and preference data at each touchpoint. Consent Statement Management gives you the tools to manage consent statements like terms of service, privacy policies, and other consent statements, store the version agreed to as well as the time, clearly display to users the terms and policies to which they consented, manage new registration consent, and enforce re-consent after change of terms. ECPM's Communication Preference Management allows you to manage and track your various communication channels and provide customers with the ability to review and control their communication preferences. With these features, you can configure to capture and track communication consent, present clear opt-in and opt-out flows for complying with privacy regulations, including double opt-in confirmation, retrieve users who have opted in and send out notifications, newsletters, and other forms of communication, and offer users one-click unsubscribe. SAP ECPM also offers version control. Maintain consent version control as changes to terms and policies can automatically trigger requests to renew consent. These updates are time and date stamped and stored up to 7 years, and reflect up-to-date consent and preference data on every customer's profile. All consent and preference data is stored in a centralized and secure vault that keeps your business prepared for audits should they occur. The Consent Vault contains a log of interactions between your sites and site users regarding their consent to the processing of their personal data. Access a seven-year consent and preference history to satisfy audits and customer requests. You can also use the Consent Vault to easily view and search the history of all consent objects on your site, for example, by time period, action, or version. Now let's look at the second pillar of ECPM, Personal Data Control. Give customers control through a Self-Service Preference Center to manage all aspects of the relationship with your brands, such as profile information, likes and interests, channels they are contacted through, marketing communication frequency, and more. This Self Service Preference Center helps you address specific regulatory requirements and provides customers with an intuitive portal for managing their data access rights, including the ability to add and modify consent, preference, profile data and account status, withdraw consent for the processing of their personal data, opt out of the sale of their personal data to third parties, request to be forgotten, and view and download their full personal datasets. The third pillar of SAP's ECPM solution is Streamlined Data Management, where you can synchronize consent, preference, and profile data to downstream applications. With the Identity Exchange Suite, you can use IdentitySync, SAP Customer Data Cloud's Data Extract, Transform and Load solution, and GConnectors, which are pre-built integrations with CMS and e-commerce platforms that sync both systems in real-time. Orchestrate your customer profiles using pre-built integrations that help you quickly create bidirectional data flows between various commerce, marketing, sales, and service platforms. With SAP's Enterprise Consent and Preference Management solution, build trust by putting customers in control of their personal data and protect your business by meeting Global Data Privacy and Protection Regulations.