Name: Quick Demo for CIAM for B2C - SAP Customer Data
Uploaded: 2020-7-23
Duration: 302 s
Description: In this video, you will see a quick demo of SAP Customer Data Cloud’s CIAM for B2C solution.

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<div><div><div><div><div><div><div><div><div><div><div><div>In this video, you will see a quick demo of SAP Customer Data Cloud’s CIAM for B2C solution.<br></div><div><br></div><div><br></div></div></div></div></div></div></div></div><br></div></div></div></div>

Quick Demo for CIAM for B2C - SAP Customer Data

In this video,  you will see a quick demo of  SAP Customer Data Cloud’s  CIAM for B2C solution.    In the CDC console, we’ll show CIAM for B2C  in three key areas:   Customer Experience,  Security,  and Personalization.     Let’s start with Customer Experience.    A customer visits the CDC Travel Site  and decides, for now,  just to subscribe to a newsletter.   This way, the customer can engage with the site without having to register a full account.   The customer just needs to provide an email  and no password.  This creates a Lite Registered account in CDC.  Later, the customer decides to register for a full account.  This converts the Lite Account  into a Fully Registered account in CDC.   This is a part of the Registration-as-a-Service feature where you can identify and register customers,  while capturing a wide variety of customer data  through customizable registration  and social authentication screens and flows.   The customer can also link its social network  to the CDC account.   Social login increases registration  and drives personal engagement  while simplifying authentication.   CDC supports over 35 social networks.   You can also easily configure  what social identity data you want to get  from social providers.   With Global Access,  you can see here  the name and the email of the user, as well as the data center storing this user data.  If you go further into the profile,  you can also see the data center  for this user here in the user record as well.  Now let’s take a look at Security for CIAM for B2C in the CDC console.    CIAM for B2C Security offers options  for multi-factor authentication,  risk-based authentication  and robust password policies.   These are easily configurable in the CDC console.  The site-group feature facilitates multi-site,  multi-brand administration  and enables single sign-on functionality  that allows a customer to log into one site  and automatically be signed into every site  in the same site group.   Now’s let’s view Personalization  in CIAM for B2C.   Let’s assume the customer goes to the CDC Travel site  and registers as a new user.   You can view this registration data  on the profile page.   Here, you see all the data saved  for the customer including account,  personal, and custom information.   Now the customer wants to update  the frequent flyer number on the travel site.    This field is specific to your business application and there is no such field in the CDC profile.  However, you can create a custom field in the profile and link it to your application.   Custom data is displayed  under the Custom Information section  of the profile page.   With Personalization,  you can transform customer identities  and its associated data into accurate profiles.   Here you can see how additional details are captured in the profile when the customer links a social network  to the CDC account.   The customer’s Facebook account  is linked to the profile while the image is pulled from Facebook.   Now two identities are linked to this profile;   the first is the registered one from the site  and the second is from Facebook.   In order to build rich profiles  and make customer data available,  you need to bidirectionally synchronize this data with other applications,  services or data layers. You can map, transfer, or synchronize your entire customer data set  with all your digital properties  including with third-party applications and services  using IdentitySync,  our powerful extract, transform, and load solution.   You can choose from a list  of pre-built integrations   or configure the integration from scratch  using Dataflow.  You can govern your unified records,  based on account status,  consent records,  and communication preferences.   In the Customer Insights section,  you will get insights into customers’ demographics,  interests,  social behaviors,  revenue-generating activities, and influences.   Leverage customizable filters  to create downloadable consumer segments.   This will help to understand the types of users  interacting with your digital property,  and therefore, provide a better customer experience.   The Reports section reveals digital statistics  to analyze interactions and traffic data.   You can run daily reports to uncover information about new users,   daily login activities,  social media logins, and demographics.   This allows you to rank key influencers  based on properties  and carve out audience segments  based on actual site and application behaviors.   This wraps up our quick demo of CIAM for B2C.   Thank you for watching.