Name: Setting up Adobe Commerce Plugin in SAP Emarsys
Uploaded: 2025-9-22
Duration: 325 s
Description: Integrate Adobe Commerce with SAP Emarsys. Sync contacts, events and products for personalization. Ensure data quality and map fields. Real-time updates enhance e-commerce strategies and engagement.

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<div><div>Integrate Adobe Commerce with SAP Emarsys. Sync contacts, events and products for personalization. Ensure data quality and map fields. Real-time updates enhance e-commerce strategies and engagement.</div></div>

Setting up Adobe Commerce Plugin in SAP Emarsys

Welcome! This is an introduction to the Adobe Commerce plugins! In this video, I'll show you: how to connect your  Adobe Commerce shop to your Emarsys account, how to activate synchronization of the data you need for your automation, segmentation, and personalization at Emarsys, how to check and ensure good data quality. Before you start configuring the plugin, you need to download the newest plugin version from Packagist and install this to your  Adobe Commerce. Proceed as follows: When the extension is installed, build the connection to the plugin, on your  Adobe Commerce. Log in to the  Adobe Commerce admin and then go to “Stores”, “Configuration”. After expanding the Emarsys panel on the left-hand side, click “Connect” and copy the connect token shown in the text area to your clipboard. Paste the token in your SAP Emarsys account, under “Add-ons”, “ Adobe Commerce”. Click “Fetch sites” and select the website of  Magento 2 store, then click “Connect” and continue to the next step. One  Adobe Commerce Website can contain more stores and store views. The  Adobe Commerce Plugin synchronizes the data from all chosen stores to one Emarsys account. In our sample case, we only work with one store. Now, that  Adobe Commerce is connected to your Emarsys account, let’s continue with the check and setup synchronization for Contacts, Events, Products, Orders and Web Behavior. The Plugin synchronizes all the data needed for your automation, segmentation, personalization and can support omnichannel approach via Email, Digital Ads, Web Channel, SMS. First, enable the contact synchronization which imports Customers and Newsletter Subscribers from  Adobe Commerce. As you can see, all the system fields are pre-mapped and you can even map further custom fields. Custom fields are typically used for synchronizing preferences of the customer (such as favorite sport or brand) which you can  use for better personalization. If you also want to use SMS as a channel you need to map the mobile phone number (in international format) to the corresponding Emarsys field. The mapping can be adjusted anytime. Please note that Mapping changes trigger the complete synchronization of the whole contact database (all Customers). Note that except for opt-in, data is transferred only one way: from  Adobe Commerce to Emarsys. To trigger and personalize transactional messages you can transfer  Adobe Commerce standard events to Emarsys external events. Please note, that activation of events will automatically disable the transactional messaging on  Adobe Commerce to avoid duplication. Make sure that you create the messages and automations in Emarsys before activation. The next synchronization is Products, which transfers the standard product data. This is used for identification of web behavior (which products are viewed, abandoned or purchased), creation of product recommendations via widgets connecting to Smart Insight to identify best selling products and category The plugin synchronizes all the mandatory fields, such as item, product name, price, availability, but you can also enable custom fields. Now, to Web Extend: with only one click, you can inject the complete Web Behaviour Javascript to your webshop, in order to; track behavior of your consumers and get the standard “predict data fields” filled. Update  the data in the recommendation engine for personalized recommendations. have the key component for Web Channel which is based on Web Extend Header. If your webshop isn’t part of the standard Adobe Commerce (Magento) front end, Web Extend must be integrated manually (e.g. with Google-Tag-Manager). This process is well documented on our Help portal. You can enable synchronization of orders which are transferred to Smart Insight. If you don’t have Smart Insight enabled, don’t activate this function. To conclude the plugin integration, let’s also speak about synchronization FREQUENCY. Emarsys maintains two components real-time: Contacts (such as Opt-In update, new mobile phone number, new address) and Events (new order). A change in your  Adobe Commerce webshop means an immediate change in Emarsys. Orders are also fetched live, but the synchronization to Smart Insight is on a daily basis. Products are fetched hourly: Emarsys always pulls a complete catalog; you can request to change it to a daily or weekly basis. Congratulations! You have successfully activated the  Adobe Commerce Plugin and connected it to your Emarsys account. To double-check the data quality, have a look at the “Health Check” tab. The Health Check shows you the last synchronization time and status for Contacts, Orders, Events and Products and indicated warnings (such as wrong settings on product) or errors (for instance the connection to your  Adobe Commerce was unavailable). And this is how you can set Adobe Commerce plugins for Emarsys. I hope you enjoyed this session, and thank you for your attention!